EDUN: Grow to Sew

5206248fa-100_frontEDUN, started in 2005 by Ali Hewson and Bono, has relaunched their website, and along with it, a crucial new initiative: Grow to Sew. One hundred percent of proceeds from the Grow to Sew series will go to the Conservation Cotton Initiative (CCI) in Uganda, an organic farming program created by EDUN and the Wildlife Conservation Society that aims to build sustainable, organic farming communities and offer farmers a fair trade market for their cotton. This comes at the first signs of peace after decades of civil war, strife, and unrest in this once-fertile, cotton growing region of Uganda called Gulu.

As part of the Pre Fall Collection created in honor of the 2010 World Cup in South Africa, EDUN introduces a Special Edition Grow to Sew African produced tee shirt series, which features organic cotton, and bold black and white graphics inspired by the vibrancy of the continent. Included in this series is a “South Africa 2010” soccer ball graphic tee that features the shape of the African continent at the center of the ball.

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In addition to this initiative, EDUN’s mens’ A/W 2010 collection is looking tremendous with subtle grays, slate blues, tans, and olive. All fair trade, mostly organic cotton. I love everything EDUN stands for, but I do wish they’d ditch that one leather jacket they offer, being that livestock is the worst ecological offender out there ( and it’s just mean) – and there are so many amazing, sustainable  alternatives.

Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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  • http://www.bibico.co.uk Tim

    Bibico is a uk based ethical fashion company that works with fair trade cooperatives in India and Nepal.

    We strongly feel that fair trade clothing has a lace on the high street and should not be made too expensive. Have a look at our collections at http://www.bibico.co.uk .
    We have had great feedback from customers regarding quality of the garments.

  • Kyle Svendsen

    I bought a Edun shirt and after two washes it was unwearable because the stitching was so poor. It starting getting holes in it.

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