I designed this as the first ad in a series about the impact of animal-based textiles on the environment. It’s a bit of a reality check for the eco-fashion crowd. See below for the sources on these facts.

Many people understandably ask, “Ok, I get not wanting to sell fur or leather, but what’s wrong with wool? Isn’t it just a haircut?

Answer: I wish! Momma nature led many animals to evolve in the perfect design when it comes to staying warm and dry in the elements, so it’s no surprise that humans who lack that body-hair want to wear it themselves. Many consider wool sustainable because it’s a ‘natural’ product. But, shockingly, wool production is one of the leading causes of greenhouse gas emissions, water pollution, land erosion, and animal cruelty:

From an ecological and ethical perspective, I hope this provides some clarity as to Brave GentleMan’s and others’ desire to avoid using any wool for any reason.

Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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