Meat Is (Still) Murder

 BLODIG: Dyreverne pakket inn i sellofan og smurt inn i kunstig blod under en demstrasjon i New York. FOTO: TIMOTHY A. CLARY/AFP PHOTO/SCANPIX

Yesterday, I participated in a bloody spectacle in Times Square. I undressed, lay down in a giant meat tray, got drenched in stage-blood and then wrapped in plastic. Finally, a supermarket-style sticker was placed on my man-parts that read “FLESH: Billions of animals are abused and violently killed because you eat meat. Get Help. Visit www.goveg.com“. There was a media frenzy, and a crowd of onlookers stood by, quietly absorbing the visuals. I kept hearing people murmur,”I’ve lost my appetite“, or “Now what are we going to have for lunch?”.

In addition to the New York Post video above, the event got coverage in New York Magazine, CNN, on Howard Stern, IFP, The Calgary Sun, Toronto Sun, contactmusic.com, and various other places, and made headline news in Norway, the Netherlands, and China.

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It’s no surprise that PETA takes criticism from both sides for their attention-grabbing tactics. Some argue that their spectacles compromise the seriousness of the message, while others complain about not having these ideas “pushed” on them (as if the visual and emotional assault the meat and dairy industry pays billions for each year isn’t pushing a specific, and untrue, idea about milk and meat)  – but you can’t argue with a crowd of hundreds who mostly took pamphlets, pictures, and asked questions. It was an effective and stimulating demonstration.

The religious couple at the end of the video who have a “live and let live” philosophy about veganism miss the point; the animals are very much alive. What they are really asking is for activists to” live and let kill“.

One critic, on the CNN website, wrote that she’ll never take PETA seriously (or any animal activists) so long as they throw paint at people and wish cancer upon meat eaters.

I love this myth, that animal activists throw paint at people (aside from themselves). I don’t think that’s happened since 1980, yet everyone who questions animal activists’ tactics seems to believe that they’ve had, or will have, paint thrown at them, or in this case, diseases “wished” upon them – and that justifies  “not taking them seriously”.

Let’s reiterate: This CNN writer is unwilling to take the side of the (supposed) paint-throwers, because throwing paint negates what…. facts? Validity? But this same writer is willing to take the side of the throat slitters, the skull crushers, the limb grinders, the life-takers, the mother-child-bond-breakers, the mothers’ milk thieves… because that industry does not throw paint at people. And instead of wishing cancer on people, they very physically give cancer to people. This activist-cancer-wisher, paint-thrower is a straw man!

Most animal advocates are animal advocates because they are compassionate. Most of the animal advocates I know are the same people who are the environmentalists and human rights activists. I can’t imagine any one of my friends wishing cancer upon someone .

From the animals’ perspective this issue really isn’t very gray. Most of us don’t need to eat them to thrive, and it hurts them, us, and the planet. What’s so difficult?


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  • JNCOATS

     all of u are dumbasses!!!!!!!!!!!! GO MEAT! I AM EATING A MEDIUM RARE STACK OF TBONES AND I AM HAVING VEIL FOR SUPPER WITH A SIDE OF LAMBCHOPS!!!!!!!!!

  • Annette

    I hate to hear people say things like “The good lord made animals for a reason”. Why does that reason have to be for them to be tortured, slaughtered and eaten. Just because we can eat animals and have probably done so all our lives, doesn’t mean we should or that it is ok. People need to take their blinders off, do some research and learn what exactly they are contributing to when they eat animals. Maybe start off by watching PETA’s Meet your Meat, or Earthlings. Both of which are available for FREE online. Then see what your are paying people to do, so you can have a nice steak.

  • http://www.facebook.com/pages/Veggie-Land-Malaysia/126965154011601?ref=ts Tong Yau Long

    Something like this in malaysia might get you jailed! lol
    Us in Malaysia will do fine with these articles to spread the message.

    Thanks again and keep up the good work!

    Shared this link on my Facebook.

  • korn

    How does one get involved with these demos ?

    • http://www.facebook.com/pages/Veggie-Land-Malaysia/126965154011601?ref=ts TongYauLong

      gather some friends and plan one in your hometown if you are courageous enough.

      just make sure you ask the local authority if this is allow and needs any kind of permit or watever.

      as for me…I wouldn’t do this in my country, I am not that brave lol

  • Sami

    Why do farmers always ask how they’re supposed to keep a sustainable system going without using animals? Am I missing something here? Because it seems pretty clear to me that, just as we care for companion animals, with the end of the consumption of meat we would continue to care for farm animals. And so they would still be part of the farming system. Why would the cycle have to end with slaughter? Would someone please clarify this for myself and for others who don’t know much about farming practices?

    • http://dreaminitvegan.blogspot.com/ JoLynn-dreaminitvegan

      Sami,

      Check this article out it is a wonderful story of a pig farmer turned vegetable farmer.
      http://www.johnrobbins.info/blog/the-pig-farmer/

      Farmers can still farm if they truly want to without raising animals to kill.

      • Sami

        Aw, that was a really heartwarming story! I know it will stay with me. Thank you!

        But my question does remain. If anyone else is curious, I just asked Ryan, below. I probably should have directed my question there in the first place.

    • Daniel

      Unfortunately to look after animals raised for slaughter is quite expensive and hence no farmer or family could sustain an income necessary to provide for that need. Animals raised by farmers are a source of income. The efforts displayed in Times Square are wasted as to convert carnivores to herbivores is near impossible. The focus should be on the welfare of the animal.Overcrowding, being raised in cages, an inhumane death. These are the concerns that the public is more likely to take notice of, and more importantly, take action against.

  • Rory

    Thank you, beautiful brute, for taking time out of your life to raise awareness for the innocent animals who are confined, brutalized, and killed. GoVeg.com is an an excellent resource for anyone looking for recipes, nutritional info, and even a free vegetarian starter kit.

  • Ja

    I think this is fantastic. Some people STILL don’t know what goes on in slaughterhouses. And the ones that do turn a blind eye. This kind of thing forces them to look and be aware of what they’re doing. Participating in killing and torturing animals. If it reaches even one single person it was worth doing.

    I agree with the above poster, pass out vegan info and meal plans! Nudge them in the right direction. With a pamplet in their hand they might at least try it instead of forgeting about it the next day.

    Keep on truckin’!

  • http://www.ericwalton.com Eric Walton

    An excellent post and an excellent rebuttal to the tripe from CNN! People need to be confronted with the bloody, murderous reality of meat-eating and if that means stage blood and SaranWrap in Times Square, then so be it. Nice work.

  • Matthew

    Ryan, you may find some answers to your questions from the Vegan Organic Network – http://www.veganorganic.net/ – which aims “to research and promote vegan-organic (also known as stockfree organic) methods of agriculture and horticulture throughout the world so that green, clean and cruelty-free food becomes widely available. Vegan-organic/stockfree organic broadly means any system of cultivation that excludes artificial chemicals, livestock manures, animal remains from slaughterhouses, genetically modified material and indeed anything of animal origin such as fishmeal.”

    To give one example, Iain Tolhurst has been commercially growing using vegan-organic methods for over twenty years: http://www.tolhurstorganic.co.uk/

    For US examples of vegan organics, take a look at: http://www.goveganic.net/

  • http://facebook.com/beauabroughton Beau

    Very well said, Joshua. And your comments on the ridiculous CNN article were very educated and informed. I think it’s ridiculous for people who do nothing or very close to it for the animals or environment or whatever to sit back and criticize people who do. So congratulations on taking action in a way that you see fit, whether you changed any minds with that demo or not. Personally I think that it makes people think about what they’re eating, as you mentioned.

  • http://theveeword.blogspot.com Rhea

    Brilliant demonstration and post Joshua! The vegan philosophy is not about environmentalism or health; it is about preserving life. Animals are living, sentient beings who deserve to live their lives without exploitation, torture or murder. Animal products are not necessary for human survival. The point of the demonstration is to show that animals are murdered – as simple as that.

  • http://www.jasonrayonline.com Jason

    “I’ve lost my appetite.” “Now what are we going to have for lunch?” You guys should have passed out NYC veg restaurant guides with the other literature. Guilt-free and much tastier.

    Awesome post!

  • http://ryanferdinand.blogspot.com Ryan

    Joshua — I understand the desire to create awareness in the Western industrialized diet. I have been an onlooker and supporter of yours since I met you in Syracuse, my words that follow come from the desire to understand. …

    I think the vegan philosophy, especially for people that live in cities and urban areas is a great way to eat – yet I can’t help but wonder what the whole intention is behind the aim of these demonstrations…Is it simply to get people to rethink their meat consumption and halt it completely? Is it only to uncover the horrors of industrialized meat production? Or is it for us all to look at ourselves and figure out what it means to eat sustainably and realize and act on what that means for each person?

    I seek to understand the whole aim of your intentions and what type of action you wish to see people take when they step away from your demonstration.

    I am trying to reach for deeper understanding because no matter what we eat – it is being produced, shipped and transported to get to us – unless we are directly involved in the nourishing, planting and caring of the food. As a permaculturalist and a human working extremely hard to supply 100% of my food supply in a temperate climate- I find that living in sync and in a cyclical fashion with my animals and land is the only way I can supply my own food 100% without the reliance on fossil fuels and industrialization. For years I have tried to find the answers to know how the vegan philosophy would work in this way (as I would incorporate this knowledge into my farming practice). I cannot see how I could live on my land and grow everything I could grow without the close connection I have with my animals.

    I look forward to your response because I really want to understand.

    Thank you for your inspiration and dedication to educating all.
    Ryan Ferdinand
    Phoenix Hill Farm

    • Luis

      Great comment Ryan. I completely agree with it.

      With that said, I find “shock” demonstrations to be counter productive. They typically “preach to the converted” and alienate the people who are at the opposite end of the spectrum. In this case the carnivore/vegan spectrum. As a meat eater I’m not really persuaded by the photos. Maybe an appeal to my health or to some selfish benefit would work better. Calling a carnivore (me) a murderer really doesn’t help because;

      1) It is aggressive and accusatory and most people are turned off by this.
      2) It assumes I apply the same moral standards to meat that the demonstrators apply.

      Just some observations from a meat eater. Take them for what their worth.

      • Robin

        Believe it or not, but what PETA does works with a lot of people. Maybe not you and maybe not someone else, but is does work. PETA is more influencial and accomplishes more than any other animal rights group in the world.

    • Sami

      Why do you view killing the animals as a necessary part of the cycle? Can’t you just keep them on the farm and NOT kill them?