Running With Russell, Vegetable Frenzy & Rise of the Power Vegans

Ryan Olbrysh,

• Power Vegan. What does this phase connote? According to the Business Week article from Nov. 4th, The Rise of the Power Vegan is an interesting turn of events for a culture of executives and power-players who want to take control of their own health, and thrive for as long as possible.

…a growing number of America’s most powerful bosses have become vegan. Steve Wynn, Mort Zuckerman, Russell Simmons, and Bill Clinton are now using tempeh to assert their superiority. As are Ford Executive Chairman of the Board Bill Ford (F), Twitter co-founder Biz Stone, venture capitalist Joi Ito, Whole Foods Market (WFMI) Chief Executive Officer John Mackey, and Mike Tyson. Yes, Mike Tyson, a man who once chewed on human ear, is now vegan

• A new, slightly controversial article in New York Magazine explores why vegetables are the new meat, becoming the focus of entrees at unlikely restaurants throughout cities famous for fervent foodies. Vegetables Are the New Meat, they say – but they make sure to distinguish themselves from vegetarians, still calling on meat, butter, and cheese for flavor. What do you think about the “vegivore” trend?  Leave a comment!

“Sales are up 15 to 20 percent,” says Mountain Sweet Berry Farm’s Rick Bishop, whose spigarello broccoli and spring-ushering ramps have cult followings at Union Square. “You see lines at the market now for vegetables. People used to only line up for eggs and fish.”

• If you like football, but hate the stereotype of the meat-maniacs that fill the parking lots, you’ll love Peta’s list of the Top 5 Vegetarian-Friendly NFL Stadiums:

  1. 1. Lincoln Financial Field (Philadelphia Eagles), where protein-packed mock-steak sandwiches, faux-chicken sandwiches, veggie dogs, and veggie burgers are coming off the grill faster than DeSean Jackson in the open field.
  2. 2. Oakland-Alameda County Coliseum (Oakland Raiders)
  3. 3. Lambeau Field (Green Bay Packers)
  4. 4. Georgia Dome (Atlanta Falcons)
  5. 5. (Tie) Arrowhead Stadium (Kansas City Chiefs) & Ford Field (Detroit Lions)

• I made my debut on Oxygen Network’s Running Russell Simmons last night, where I was drenched in fake blood and wrapped up in a meat tray in times square! So may people have been Tweeting that they are considering going veg! Thanks to the amazing Simone for asking me to join her at this event! Watch the full episode (the PETA demo starts at about 36 min. in):

• Win a Gardein Stuffed Turk’y Thanksgiving Meal from Mercy For Animals! Gardein has provided MFA with five coupons for free Savory Stuffed Turk’y products to give away to our supporters. All you have to do is enter MFA’s Savory Stuffed Turk’y contest for your chance to win a free coupon. So, what are you waiting for? Enter to win today! Five lucky winners will be randomly selected on November 15.


Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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  • Jenna Taylor, M.D.

    Great Post!!! Thanks for spreading awareness about plant-based nutrition. I’m a physician who advocates a plant-based lifestyle (I hate the word diet, lol). As a hobby, I recently started a blog as a resource for those considering transitioning to a plant-based diet (that word again), wanting to learn more about plant-based nutrition and those new to a plant-based lifestyle. Kindest Regards, Jenna (

  • SFB

    I can confirm that those turkeys are delicious.

  • tall_mike

    ironic that philadelphia stadium is so vegan friendly….the same stadium that hosts michael vick’s team.

  • Meghan

    I just finished reading the New York article this morning on my commute. Kudos for bringing light to how amazing vegetables are and that they can easily be the centerpiece of all meals but I was disheartened that many of the restaurants needed to distinguish themselves as “not being vegetarian”. I suppose they’re trying to reach a broader audience which will hopefully be a boon for the vegan movement in the long run.