April 77 Launches Online Store


Rejoice! It’s finally here! Our favorite vegan Parisian, Brice Partouche, has launched April 77’s online store, chock full of bad-boy clothes and accessories that embrace the real rebels out there. Their new campaign features Jethro Cave (model, musician, and Nick Cave’s son) and Sophie Willing (model and actress) in photos and an upcoming video!

Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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  • Trevor

    Definitely going to be shopping here!