Sustainable Menswear in Paris

When I spent some time in Paris in September and October, amazing vegan food wasn’t the only thing The Illuminated City had going for it. Tucked away on the historic Rue Saint-Paul in the Marais is Green in the City, a fashion boutique featuring sustainable and ethical designers. Below, I am wearing a navy, organic cotton shirt I got at the store from Denmark’s Knowledge Cotton Apparel along with my organic cotton Brave Gentleman Jacquard bow tie and Thieves organic chinos. James is sporting a nice organic cotton sweater from Misericordia, with his Brave GentleMan Masterminds.

Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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