The Realm of UMASAN

UMASAN is a conceptual, vegan, high-end fashion label from Berlin that uses haunting imagery, functional and elegant design, sustainable textiles, and has an affinity for the realm of anatomy and kinesiology. Most of their garments are made with “protein fiber”, which is an eco-friendly fiber made from tofu manufacturing waste with a hand feel similar to silk or cashmere. You can shop their entire mens store here, and I am doing my best to get it at BraveGenlteMan.com! 

Follow them on Facebook & Twitter.

It is our PROMISE not to use any animal products, concentrate on humane/ecological production solutions and choose our fabrics through the eyes of sustainability and earth consciousness…UMASAN is creating calmness within the madness of the fashion world and it’s ever evolving market insecurities. No color explosions, fabric overload or unnecessary trend back and forth! Umasan is looking for balance and timelessness opposing industry standards. SLOWING DOWN!

UMASAN_men_2010_lookbook18.jpgUMASAN_Lookbook_ss2012_03.jpgUMASAN_men_2010_lookbook19.jpgUMASAN_Lookbook_ss2012_11.jpgUMASAN_men_2010_lookbook13.jpgUMASAN_Lookbook_ss2012_21.jpg

* thanks to Patrick for the tip!

Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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  • pant

    Brilliant!  I stumbled on a recent article from you and now enthralled with the continuation of your writings.  Thank you so much, from the bottom of my heart, animal hearts, and our future of hearts.  I believe in your stand and build my brand with the same ethics.  To the strong of soul and wild of mind!