John Bartlett Pop-Up, Upton’s & More Über-Macho Ads

• John Bartlett has a Cyber Week Sale from 11/28 – 12/02.  Discerning Brute readers save $5 on JB’s hand selected CYBER WEEK collection ( CYBER WEEK will run from 11/28 – 12/02). The collection ( ) includes his favorite clothing and accessories for guys and girls!  All you need to do is enter code BF27 in your shopping carts. If you spend over $200 on the site, you’ll receive a free, limited edition organic cotton Tiny Tim tote. As always, 10% of the profits from each sale go directly to the Tiny TIm Rescue Fund – John’s non-profit organization that is dedicated to raising and distributing funds to rescue groups that pull dogs directly from high-kill shelters.

Also, don’t miss John’s pop-up shop on the upper east side, Saturday December 3rd, to help raise money for one of the hardest working animal rescue groups in the city, Posh Pets. Posh Pets provides safe haven for cats and dogs who are homeless, injured, and typically on the euthanasia list at the city shelter. John loves their work and the Tiny Tim Rescue Fund will have a pop-up shop of great holiday items alongside our good friends at Wagwear! RSVP:

• I am loving the creative forces behind Upton‘s Seitan. As their store proclaims, “IF THEY DON’T CARRY UPTON’S YOU BETTER JUST MOVE”.  So it looks like everyone in New York is going to have to move away. Packing a powerful punch of protein (15g per 2 oz serving), each package features a variety of facial hair styles.

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• I don’t know how I missed this one from Milwaukee’s Best Light Commercial, where men who think animals are cute get smashed by a giant beer can while standing next to their stoic friends:

Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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  • Victor Galli

    Upton’s is absolutely amazing. In my opinion, their best product is their pepperoni which is only sold in to those in food service. But you can try it out at Blackbird Pizzeria (all vegan pizzeria) in Philadelphia! Soooo good!

    • Joshua Katcher

      YUM we need it in NYC