Ricky & Bunny, WES MiSENER, Shwood & Banned Fur Ads

• Toronto’s WES MiSENER will put some edge in your wardrobe with their A/W12-13 collection. They use sustainable textiles like organic cotton, tencel and bamboo and pay workers fairly. They also have several basics for sale online (do watch out for a few wool items).


Cruelty Free International, a new organization whose work is dedicated to ending cosmetic tests using animals across the world, has quite a high-profile spokesperson in Ricky Gervais. With huge companies like Mary Kay and Avon returning to animal testing in order to reach the Chinese market, this message is more pertinent than ever. Let’s join them in calling for a worldwide ban on testing cosmetics on animals. According to CFI:

There is no worldwide ban on animal testing for cosmetics. Despite progress with some countries and companies, over 80% of the world still allows animals, including rabbits and guinea pigs, to be used in cruel experiments. In a global market it is important that all countries ban the practice to avoid testing simply moving around the world to those countries with no effective laws.

Visit our website: http://www.crueltyfreeinternational.org

• Shwood has partnered with Bushmills to created glasses made from recycled whiskey barrels. These glasses rock, are hand-crafted in Portland, Oregon, and star in a video (above) featuring all sorts of manly stuff like forklifts, tools, sparks, and whiskey-infused wood wax. They even come in a wooden crate with a mini crowbar to open it. (Please ignore the awful, mounted deer antlers in the workshop).

Canby / The Bushmills | Wood Sunglasses

According to The Guardian, “An ad campaign claiming that it is “eco-friendly to wear fur” has been banned, after the advertising watchdog dismissed assertions that choosing fur is good because it “lasts a lifetime” and “helps conservation”.

The ASA (Advertising Standards Authority) is an independent European council that makes sure all advertisements are legal, decent, honest and truthful. After EFBA could not provide convincing evidence that their product would cause no environmental damage, taking account of the full life cycle of the product from manufacture to disposal, the ad was deemed misleading and has been banned.

You can read the full report here.

Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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