This Thursday, 11/15 marks the official launch of the sustainable f/w 12 “John Bartlett. Collection“.

This limited edition capsule collection is comprised of a hand-picked selection of John’s favorite pieces from his fall 2012 NYFW presentation.  Using materials like organic cotton and recycled cotton/poly blends the collection is both sustainable, cool and modern – but incorporates John’s love of classic American sportswear and all things masculine.

This collection embraces a more heroic sense of outdoor life, where the outdoorsmen do not simply consume or observe nature – they take action to defend it. The collection was the result of Bartlett’s Lexus/CFDA eco-fashion award, and in addition to drawing inspiration from exciting organic, recycled, and cruelty-free textiles, Bartlett drew upon many diverse works from “Lord of the Flies” to “The Life Aquatic With Steve Zissou”.

According to the designer :

“I am especially excited about this launch! It communicates my commitment to an ‘eco-luxe’ design approach that marries compassion for the earth and animals with the signature sexiness of the JB man”.



Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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  • Kate

    Joshua, forgive me for posting this here but I can’t find your card anywhere with your email info… Am writing you about Thanksgiving and if you don’t have plans, you and yours are welcome at our vegan table Thursday eve. We spoke about it at a PCRM event? Or was it MFA? PETA? It’s all a blur of vegan champagne! : ) write me (please delete this comment now since it hasn’t anything to do with your fantabulous site : )