Angora Exposé

• A new undercover investigation by People for the Ethical Treatment of Animals sheds light on an industry that is often overlooked when discussing ethics in fashion. Angora is the hair of rabbits. Most people believe that angora is simply a haircut. But in China, the world’s largest producer, exporter and consumer of fur, business-as-usual in all 9 of the farms investigated by PETA, is shocking abuse. While some designers claim they use “humane” methods of “harvesting” angora hair, this is the price paid for creating demand for angora on a global level, and perpetuating the naive idea that, in our modern world,  animals are still acceptable sources of textiles.

As shoppers and retailers gear up for the busiest shopping time of the year, PETA Asia is unveiling an unprecedented behind-the-scenes look into the angora fur industry. The video, which was shot by a PETA investigator in China – the source of 90 per cent of the world’s angora fur – reveals workers violently ripping the fur out of rabbits’ skin as the animals scream in pain. After their fur is yanked out, the gentle, sensitive rabbits are left in shock, able only to lie motionless inside their tiny, filthy cages. After they endure this process every three months for two to five years, their throats are slit and their skin is ripped from their bodies. – PETA Asia Pacific


Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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