What I Learned from the ‘No Meat Athlete’ Book Tour

by Matt Ruscigno, MPH, RD

Hey Discerning Brute readers! It has been a long time and boy have I been busy. Last month the No Meat Athlete book, by Matt Frazier from NoMeatAthlete.com came out and I’m very happy to be the co-author.  Matt created his site to write about his journey to qualifying for the prestigious Boston Marathon as a new vegetarian. He had no idea his ethical dietary choice would improve his running, and not only get him to Boston, but turn him vegan and into a 100-mile race finisher. That’s 100 miles. Running.
no-meat-athlete-cover

The book is not about him though. It is more of a guidebook for anyone who wants to eat healthy, learn the facts about plant-based nutrition and be motivated to run or exercise more. It’s fun and informative with practical, science-based nutrition that I was fortunate to contribute. With so much inaccurate info out there about vegan diets and exercise, it feels great to hand people this book! Because when it comes down to it everyone could eat better and exercise more (Except for Ed Bauer. I think that dude has maxed out his exercise and fitness.)

Matt did an epic 6 week 40+ event book tour and I hoped on in for the Southern California, Arizona and Austin events. Each one was different- sometimes at a running store and sometimes at a restaurant- even a non-vegetarian one (“we just love what you are doing!”). The response though, stayed the same- “I am so excited to eat more plant-based foods.” We heard this multiple times at every stop. Sure, seasoned runners and seasoned vegans showed up but the majority was people who are new-ish to either plant-based eating or running and fitness- or both.

One question stands out that represents where we are going. A young woman asked during the Q&A, “We now have your book, and Scott Jurek’s and others, but what did you do before that?”

Now I’ve been vegan since the mid-90’s and athletic for the better part of that time so at first this question caught me off guard. Then later that night I realized what her question means. We’re reaching entirely new people. Duh. My NYC Discerning Brute vegan athlete talk in the Spring packed the Jivamukti Yoga School, but it was mostly vegans, athletic folks or vegan athletic folks. Great people, whom I love, but on this recent tour we did something even bigger: reached entirely new audiences.

It’s going beyond vegans and, finally, showing everyday fitness folks the benefits of eating more plant foods. And running is on the forefront of plant-based athletes. We have Scott Jurek, of course. And my friend Catra Corbett has been vegan almost two decades and is about to run her 100th 100-mile run. All I know is that 100 squared equals hella miles. Not to mention Mike Arnstein and Donovan Jenkins, two ultra-runners I featured on my Day in the Life of Vegan Athletes video series. And of course there’s the legendary British marathoner Fiona Oakes who just this week set a new women’s record for the Antarctic Ice Marathon and now holds the world record for total aggregate time of marathons on each continent plus the North Pole. I didn’t even know that was a thing and lo and behold a vegan has the record. I guess we shouldn’t be surprised that your everyday runner is now interested in plant-based eating!

Originally vegan fitness was about doing athletic events to say, look we can do it too!  Now it’s: I want to be vegan for the performance advantages. And for many people the ethical and environmental reasons soon follow suit. What a beautiful thing that is happening and I am incredibly stoked to be a part of it. If you are already eating this way and being physically active you are ahead of the curve. If you’re not yet doing these things, the resources and momentum are there for you to begin right now.

 

Matt Ruscigno, Rip Esselstyn, and Matt Frazier at Whole Foods HQ after giving a presentation about the No Meat Athlete book and vegan sports nutrition.

Matt Ruscigno, Rip Esselstyn, and Matt Frazier at Whole Foods HQ after giving a presentation about the No Meat Athlete book and vegan sports nutrition.

 

Written by Matt Ruscigno, MPH, RD

Matt Ruscigno, MPH, RD

Matt Ruscigno is a Registered Dietitian – the only professional nutrition credential available- and has been an ethical vegan for over 16 years. His personal site is www.truelovehealth.com. Matt is the Chair of the Vegetarian Nutrition Practice Group of the Academy of Nutrition and Dietetics and contributed to the best-selling cookbook Appetite for Reduction with Isa Moskowitz.

He’s also obsessed with burritos and dead set on finding the positive in any situation. He’s an accomplished athlete who races ultra-marathons, iron-man triathlons and 200+ mile bike races. He thinks good health, fun, adventure and ethics go hand in hand. Matt has a masters degree from Loma Linda University, one of only a handful of accredited schools that promotes vegetarianism.


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