Vivienne Westwood “Moral Outrage” SS15

Vivienne Westwood’s SS15 show in Milan was all about being bold. Bold patterns and colors inspired by the pixelated graphics of 1970s arcade games – and a bold message: moral outrage at factory farming of animals. Partner Andreas Kronthaler says on their website, “Vivienne & I are both vegetarians but we are urging people who do eat meat to always find out where it is coming from and to avoid meat from animal factories.”

 https://www.viviennewestwood.com/sites/default/files/styles/catwalk_swiper/public/MAN_SS15_Catwalk_Imagery_LowRes_034.JPG?itok=N958MKRzhttps://www.viviennewestwood.com/sites/default/files/styles/catwalk_swiper/public/MAN_SS15_Catwalk_Imagery_LowRes_006.JPG?itok=7ySRUdmq

And backstage in an interview with Dazed, he also stated “It’s not just about pig farming but any animal farming. What’s going on out there is a disgrace. I’m a vegetarian and I don’t tell people not to eat meat but cutting down is not bad. One day a week makes a big difference, environmentally and even health-wise. The way we keep animals is awful,” Andreas Kronthaler said backstage. “For me as an activist, this is what an activist should look like – someone who cares about what’s going on out there.”

http://gq.co.za/wp-content/uploads/2014/06/XMTtjbm1pX2Ntc3BpY3R1cmU7aW1hZ2U7aWQ7NTY3OTU__W600H905R79BTRANSP___9af88254.jpghttp://gq.co.za/wp-content/uploads/2014/06/XMTtjbm1pX2Ntc3BpY3R1cmU7aW1hZ2U7aWQ7NTY4MDA__W600H905R79BTRANSP___1794fb5c.jpg

Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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  • Dan G Laycy

    Expressing outrage about factory farming then including leather shoes in your collection is a bit say one thing do another.

    • Hannah Brown

      How do we know it is real leather?

      • Dan G Laycy

        I think VW is legendary, however a simple search on google will show you hundreds if not thousands of Vivienne Westwood items that contain leather (also wool and snakeskin), and whilst I think its great that she is vegetarian, and she is speaking out about animal cruelty and farming methods, her product constitute several farms. And one could argue that killing animals for meat (whilst I’m a vegan and I don’t believe in this) as its used as a form of sustenance is morally much better than killing just for the sake of aesthetic reasons such as clothing. She has used these fabrics for her entire career, so telling an individual person ‘you’re being cruel by eating a steak from a supermarket’ when the empire that bears your name is responsible for wholesale slaughter to make bags shoes coats and gloves is disgustingly hypocritical in my view. And whilst she has the correct intention, and I agree with her, she should lead by example rather than simply making an attention grabbing statement. There is an inherent dichotomy between what she says and what she does, and this goes all the way through her anti consumerism sentiments (which really is just taking a swipe at the likes of Primark and disposable fashion), again epitomised by a range of t shirts saying ‘I love crap’ for £100 or so each! Like I say I think she is epic, but until she turns her whole company into using bloodless fabrics, then you have to question her motives for making this kind of statement, when her company makes a ton of money profitting from the skins of the animals she supposedly is trying to protect from cruel conditions!??!

        • Hannah Brown

          I agree with what you are saying and I am also vegan. However, I just did a simple search on Google and found many articles (including one on PETA’s site) saying that Vivienne Westwood went fur and leather free back in 2007. Yes, she was responsible for the death of many animals in the past but she obviously is now walking the walk a bit more than you give her credit for.

          • Dan G Laycy

            No she went Fur free, not leather free.