I had the privilege of attending the NYC premiere of COWSPIRACY a few nights ago. The film had already screened to sold-out audiences in Los Angeles, San Francisco and Seattle. It was riveting, intriguing and full of crucial information that everyone needs to know. Just take a look at the trailer here: is one single industry destroying the planet more than any other. But no one wants to talk about it. This is the film environmental organizations don’t want you to see.

Cowspiracy explores the impact of animal agriculture on planet earth, seeking not only to showcase stark stats and expert opinions, but also to expose the conspicuous silence surrounding this significant subject by otherwise respected environmental groups.

While we’re well aware agribusiness has the government in its pocket, it took filmmaking team Kip Andersen and Keegan Kuhn to uncover the fact that also seemingly in said pocket are the eco powers-that-be. Everyone from Greenpeace to Oceana, Rainforest Action Network to Amazon Watch, Sierra Club to…the list goes on and on. No one’s addressing the degree to which our diets and lifestyle choices dictate climate change.

Find out where to attend a screening near you.

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Written by joshuakatcher

Joshua Katcher is an adjunct professor of fashion at Parsons The New School. His research focuses on sustainability and ethics in fashion production. He started The Discerning Brute in 2008 as a resource for men who want to make intelligent decisions concerning their lifestyles. With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand. Brave GentleMan, the integrated, eCommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence.
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  • Penelope

    Please note that Paul Paz y Miño is Director of Outreach and Online Strategy for Amazon Watch, which the film showed in a light difficult to defend as inaccurate or out-of-context.

    You’ll find him flaming on other sites damning this well-researched film.
    I must wonder whether his employers know about his public behavior.

    The filmmakers looked to environmental NGOs for validation and
    information, not in an attempt to “sting” them. Plenty of those interviewed offered both. My takeaway from the film was certainly not what Mr. Paz y Miño continues to assert without offering a single word about the real issues raised.

    After viewing Cowspiracy today, I looked up responses from the NGOs
    interviewed and found the only response from Amazon Watch to be
    Mr. Paz y Miño’s comments, apparently unsanctioned by the
    organization. A better “strategy” for Amazon Watch than one man’s angry,
    unaffiliated posts would have been to handle it as Greenpeace did, with
    an informative blog.

    What a shame that someone in a real position of influence chooses to take public umbrage at only a fraction of what this film exposed instead of using it as a lever for positive attention, which is how a real professional communicator would have handled this free publicity.

    Personally, I did not believe Ms. Salazar-Lopez came off badly in
    the film, perhaps merely under-informed. Mr. Paz y Miño however, has
    done a great disservice to his organization by putting a magnifying glass on a tiny part of the film and claiming the entire documentary is ‘bunk.’ Does that mean Amazon Watch does not believe that raising animals for food has a serious environmental impact?

    A better “outreach and online strategy” would be a positive response thanking the filmmakers for drawing attention to the enormity of the problem, outlining the organization’s good work, and announcing the org’s latest plans to tackle agribusiness.

    Or perhaps I’m the one misinformed and “outreach and online strategy” is actually a euphemism for “angry troll.”

  • Brad Stevens

    I really want to see this. Any chance you’ll host a screening in New York?

  • Paul Paz y Miño

    It is a completely ridiculous assertion that these environmental groups are “in the pocket” of agrobusiness.

    • Joshua Katcher

      I thought the same thing… until I watched the movie.

      • Paul Paz y Miño

        I don’t need a movie cut to make people think something that isn’t true to tell me. I know those people and I know for a FACT it’s complete bunk. This movie is a disservice to everyone working actually bring about positive change. Sad waste of time and money. Don’t be fooled.

    • Rebecca Ratliff

      I haven’t watched the movie yet so I’m not sure exactly what it says in regards to this. However, environmental groups don’t need to be in the pocket of agrobusiness to keep silent about why a vegan lifestyle is best for the planet. They simply need to be in the pocket of all of their financial supporters which, by definition, they are. Considering the percentage of vegans and vegetarians in America (or any countries they’re based in) is always quite low, it’s safe to say they’re keeping quiet about this subject because the financial supporters get pissed off when you tell them they should change what they eat.

      • Paul Paz y Miño

        That is not an accurate description of the relationship with between environmental NGOs and their funders. This film doesn’t try to represent the reality of how these groups work. The film makers just tried to “sting” them to drum up a controversy where none exists. It’s a waste of time and money. In fact, of they really wanted to make a difference they should have exposed the corporate powers behind the actual deforestation. This only sets back true efforts to protect the environment. It’s a shame.