About

Last modified: September 9, 2012

Joshua Katcher started “The Discerning Brute” in 2008 as a resource for intelligent men who want to make ethical, informed decisions concerning their lifestyles.  With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand while featuring contributors, recipes, reviews, and thought-provoking articles. Brave GentleMan, the integrated, ecommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence. Exclusive collaborations with marquis brands and designers and the growing notoriety of the Brave GentleMan label make this online shop unparalleled in the current marketplace.

He has been getting some notable notoriety for his efforts (see PRESS)

• The Wild Magazine “Katcher is a modern day hero in the making…”
• W Magazine: “Joshua Katcher, the force behind The Discerning Brute”
• UK’s The Guardian:  “New Year, New Cool, “The New Sexy Vegan: Joshua Katcher”
• StyleLikeU: “He’s so at peace with his ideals that it is infectious”
• Oprah.com: “Vegan superstar Joshua Katcher”
• Time Out NY: “Katcher’s sleek, tailored accessories are inspired by the dandy aesthetic
• Ecouterre: “Brave GentleMan shoe collection underscores one indubitable fact: It’s never been manlier to be vegan.”
• VegNews Magazine: “Ethical Style Icon”
• Full Frontal Fashion: “…involved in seemingly endless — and ultimately inspiring — projects, is proof that believing in what you do, and being dedicated to a cause, will get you everywhere”

Joshua is available for speaking engagements, workshops, and personal consultations. EMAIL

 


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  • veganmarcos

    25 year vegan here guys. Glad to have found your blog as I was searching for a new vegan suit. cheers.

  • Santiago

    I really love your site! I’ve been sliding between vegan and vegetarianism for a few years now. I always relapse because of cheese. But on the topic of environmentally conscious fashion I have a hard time staying true to my ideals simply because of the price of shoes. I was hoping to find some information on responsible yet affordable sneakers. Any advice?

  • N

    Hey Joshua,

    Great site. I’ve been a vegetarian for a while but I don’t know if it is truly the compassionate choice when it comes to the welfare and treatment of animals. How do you feel about free-range vegetarianism?

    Thanks.

    • http://www.thediscerningbrute.com Joshua Katcher

      I am skeptical that free-range does much to help animals.
      Please check out humanemyth.org and let me know what you think.

      • N

        Thanks for the resource, it provided some useful/depressing information about “free-range” farms. Especially disturbing was the list of investigations on the linked site PeacefulPrairie.org.

        My question was more about your personal opinion of vegetarianism as a practice. Do you think it is useful in the pursuit of improved animal welfare?

        I am researching my options and trying to make the most reasonable, actionable, and sustainable decision for my lifestyle.

  • ele Keats

    Hi Joshua,
    I am a friend of Rory Freeman.
    I am vegan, sustainable jewelry designer.
    I will be in NYC This Thursday the 28th having a Trunk Show.
    I have Men and Women’s jewelry.
    I would love to give you one of my pieces and would be so grateful if you would be open to helping me put the word out.
    It’s at the Gotham Hotel
    Here is a link to theinvite:http://www.paperlesspost.com/events/1967001-7233e16d/preview

    • http://www.thediscerningbrute.com Joshua Katcher

      this link does not work

  • http://twitter.com/OceanasCanvas Oceana Lott

    Dig your site! Came here after reading your hysterically smart response to Gucci article on WWD.  Oh yeah, and in addition to being an ecofashion enthusiast,  I’m also a responsible hedonist too.

    • http://www.thediscerningbrute.com Joshua Katcher

      Thank you! I know, the whole eco leather thing drives me nuts. They just DON’T GET IT. They really don’t. It’s hilarious and tragic.

  • IslaKay

    So how can I order one? 

    • http://www.thediscerningbrute.com Joshua Katcher

      Order one what?

  • Mel

    LOVE your site! Thank you for providing a smart and sophisticated place where I can research ethically-made and cruelty-free products for my own discerning brute. Th sonly downside is that we’re in Australia and all the yummy restaurants you feature are so far away from us ;-) good excuse for a trip to your side of the world. Thanks again!

  • http://healthyhipster.ca/ The Healthy Hipster

    Excellent site…wish there were more ethical hunks here in Toronto. 

  • Benichastain

    However, soybean farming is the largest of all. The danger in soybean farming
    when compared to cattle ranching is the fact that soybean farmers use
    pesticide.

    this is just a sample of basic information you can find by typing into google “deforestation of the amazon for agriculture” the biggest culprit of course, is (how suprising) soy bean. I’m sure you probably don’t realize hoe bad soy is for people (men in general) but you can also find plenty of information regarding how it contributes to Cancer(breast cancer in particular), hypothyroisdism, obesity, & liver & kidney failure.

    • http://www.thediscerningbrute.com Joshua Katcher

      where do you think 90% of the soybeans are going? Cattle feed.

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