Joshua Katcher started “The Discerning Brute” in 2008 as a resource for intelligent men who want to make ethical, informed decisions concerning their lifestyles.  With a focus on “fashion, food & etiquette for the ethically handsome man”, The Discerning Brute produces expert, essential content and boldly takes a stand while featuring contributors, recipes, reviews, and thought-provoking articles. Brave GentleMan, the integrated, ecommerce brother-site of The Discerning Brute was launched in 2011 and features “principled attire” and “smart supplies” handpicked for informed indulgence. Exclusive collaborations with marquis brands and designers and the growing notoriety of the Brave GentleMan label make this online shop unparalleled in the current marketplace.

He has been getting some notable notoriety for his efforts (see PRESS)

• The Wild Magazine “Katcher is a modern day hero in the making…”
• W Magazine: “Joshua Katcher, the force behind The Discerning Brute”
• UK’s The Guardian:  “New Year, New Cool, “The New Sexy Vegan: Joshua Katcher”
• StyleLikeU: “He’s so at peace with his ideals that it is infectious”
• Oprah.com: “Vegan superstar Joshua Katcher”
• Time Out NY: “Katcher’s sleek, tailored accessories are inspired by the dandy aesthetic
• Ecouterre: “Brave GentleMan shoe collection underscores one indubitable fact: It’s never been manlier to be vegan.”
• VegNews Magazine: “Ethical Style Icon”
• Full Frontal Fashion: “…involved in seemingly endless — and ultimately inspiring — projects, is proof that believing in what you do, and being dedicated to a cause, will get you everywhere”

Joshua is available for speaking engagements, workshops, and personal consultations. EMAIL


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