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	<title>The Discerning Brute: fashion, food &#38; etiquette for the ethically handsome man &#187; animal rights</title>
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	<description>fashion, food &#38; etiquette for the ethically handsome man</description>
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		<title>Weathered Belts, Broken Records &amp; South Korea&#8217;s Dog Days</title>
		<link>http://www.thediscerningbrute.com/2011/08/03/weathered-belts-broken-records-south-koreas-dog-days/</link>
		<comments>http://www.thediscerningbrute.com/2011/08/03/weathered-belts-broken-records-south-koreas-dog-days/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 15:53:25 +0000</pubDate>
		<dc:creator>joshuakatcher</dc:creator>
				<category><![CDATA[animal rights]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[vegan]]></category>
		<category><![CDATA[vegetarian]]></category>
		<category><![CDATA[cliff belt]]></category>
		<category><![CDATA[cork belt]]></category>
		<category><![CDATA[dog meat]]></category>
		<category><![CDATA[environmental working group]]></category>
		<category><![CDATA[ghg emissions]]></category>
		<category><![CDATA[lamb]]></category>
		<category><![CDATA[masculinity]]></category>
		<category><![CDATA[menswear]]></category>
		<category><![CDATA[vegan belt]]></category>

		<guid isPermaLink="false">http://www.thediscerningbrute.com/?p=7168</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/08/03/weathered-belts-broken-records-south-koreas-dog-days/"><img title="Weathered Belts, Broken Records &#038; South Korea&#8217;s Dog Days" src="http://www.cliffbelts.com/v/vspfiles/templates/114/images/Template/about-cork_img03.gif" alt="Weathered Belts, Broken Records &#038; South Korea&#8217;s Dog Days" width="200" height="139" /></a></span><br/>• If you like the look of an old, weathered and beat-up leather belt, you've probably been disappointed with the vegan selections thus far. In comes CLIFF belts to the rescue, made from cork. The cork is lightweight, strong, and the belts are reversable. So put a cork in it and go buy one. Eventually, [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/08/03/weathered-belts-broken-records-south-koreas-dog-days/"><img title="Weathered Belts, Broken Records &#038; South Korea&#8217;s Dog Days" src="http://www.cliffbelts.com/v/vspfiles/templates/114/images/Template/about-cork_img03.gif" alt="Weathered Belts, Broken Records &#038; South Korea&#8217;s Dog Days" width="200" height="139" /></a></span><br/><a href="http://www.cliffbelts.com/SearchResults.asp?Cat=101" onclick="pageTracker._trackPageview('/outgoing/www.cliffbelts.com/SearchResults.asp?Cat=101&amp;referer=');"><img src="http://www.cliffbelts.com/v/vspfiles/templates/114/images/Template/about-cork_img03.gif" alt="http://www.cliffbelts.com/v/vspfiles/templates/114/images/Template/about-cork_img03.gif" /></a>

<strong>• If you like the look of an old, weathered and beat-up leather belt, you've probably been disappointed with the vegan selections thus far.</strong> In comes CLIFF belts to the rescue, made from cork. The cork is lightweight, strong, and the belts are reversable. So put a cork in it and go buy one. Eventually, you can even <a href="http://www.cliffbelts.com/SearchResults.asp?Cat=102" onclick="pageTracker._trackPageview('/outgoing/www.cliffbelts.com/SearchResults.asp?Cat=102&amp;referer=');">build your own</a>. According to the CLIFF website:
<blockquote><em>Cork is environmentally preferable to leather as it comes from a lower carbon impact source (tree bark) and does not use animal products in its manufacture (a vegan product). The environmental concerns associated with leather include the energy and carbon intensity of generating animal products and the chemicals used in the leather tanning process that can be damaging to human health and the environment. <strong>Cork is a naturally beautiful and greener alternative to leather.</strong></em></blockquote>
<a href="http://breakingnews.ewg.org/meateatersguide/eat-smart/" onclick="pageTracker._trackPageview('/outgoing/breakingnews.ewg.org/meateatersguide/eat-smart/?referer=');"><img title="Eat Smart Chart. Eat smart your food choices affect the climate" src="http://static.ewg.org.s3.amazonaws.com/reports/2011/meateaters/images/eatsmart_twenty.gif" alt="Eat Smart Chart. Eat smart your food choices affect the climate" width="245" height="301" /></a>

<strong>• I feel like a broken record.</strong> <em>A new environmental study urges people to eat far less meat and cheese.</em>  This one is interesting, though. Unexpectedly, the biggest offender when it comes to GHG emissions is lamb! Lamb is a whopping 50% worse than beef. Damn! What sicko eats a defenseless, cuddly baby, anyway? Macho men, that's who - guys who are tough enough to stand up to a dangerous creature like a lamb! <em>Take that</em> you puffy, fluffy, gentle threat to my manhood.
<div id="allsizes-photo"><img src="http://farm1.static.flickr.com/252/458834146_12b98b7216.jpg" alt="" width="217" height="144" /></div>
<pre>The deadly creature in question</pre>
The <a href="http://www.ewg.org/" onclick="pageTracker._trackPageview('/outgoing/www.ewg.org/?referer=');">Environmental Working Group</a> (EWG) released the <a href="http://www.ewg.org/meateatersguide/" onclick="pageTracker._trackPageview('/outgoing/www.ewg.org/meateatersguide/?referer=');">Meat Eater's Guide to Climate Change and Health</a>, a comprehensive study warning Americans that the extreme amounts of meat and cheese we eat take a huge toll on the environment, animal welfare and human health. Meat and dairy products require more energy and resources to produce, and generate more toxic waste and pollution than equivalent amounts of potatoes, rice, beans and other plant-based foods. According to the EWG, if everyone in the U.S. chose vegetarian foods over meat or cheese for just one day a week, the reduction in greenhouse gas emissions would be the equivalent of taking 7.6 million cars off the road per year.
<div id="allsizes-photo"></div>
<div id="imageContentZoom10" class="scaledimage-onscreenpane" style="width: 640px; height: 429px;">
<strong></strong><strong>• Every year, two million homeless or captured South Korean dogs are butchered and eaten.</strong> They are often electrocuted, strangled, or bludgeoned to death and are then skinned, chopped up, and boiled. The cruelty and suffering endured by these dogs is unimaginable. Even though the country's Animal Protection Law, which was passed in 1991, considers dogs to be "domestic pets, officials often turn a blind eye and allow this to continue .<a href="http://www.idausa.org/campaigns/korea/index.html" onclick="pageTracker._trackPageview('/outgoing/www.idausa.org/campaigns/korea/index.html?referer=');"> Click here to find out more and help</a>.

<img src="https://lh4.googleusercontent.com/-07TpR-GzVKI/S9_A-c27LGI/AAAAAAAAAuU/5eNGTdD3GQU/s640/Korean%252520Dog%2525204-2010-17.jpg" alt="" width="549" height="368" /></div>
<em>A dog rescued in 2010 from South Korea's meat trade</em> -<a href="http://www.idausa.org/campaigns/korea/korea_lifesaving_rescue.html" onclick="pageTracker._trackPageview('/outgoing/www.idausa.org/campaigns/korea/korea_lifesaving_rescue.html?referer=');"> In Defense of Animals </a>]]></content:encoded>
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		<title>What the Flock, Steven Tyler? The Aesthetic Irrationality of Feather Hair Extensions</title>
		<link>http://www.thediscerningbrute.com/2011/07/11/what-the-flock-steven-tyler-the-aesthetic-irrationality-of-feather-hair-extentions/</link>
		<comments>http://www.thediscerningbrute.com/2011/07/11/what-the-flock-steven-tyler-the-aesthetic-irrationality-of-feather-hair-extentions/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:54:59 +0000</pubDate>
		<dc:creator>joshuakatcher</dc:creator>
				<category><![CDATA[animal rights]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[trend report]]></category>
		<category><![CDATA[vegan]]></category>
		<category><![CDATA[feather hair extentions]]></category>
		<category><![CDATA[grizzly feather]]></category>
		<category><![CDATA[saddle feather]]></category>

		<guid isPermaLink="false">http://www.thediscerningbrute.com/?p=7099</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/07/11/what-the-flock-steven-tyler-the-aesthetic-irrationality-of-feather-hair-extentions/"><img title="What the Flock, Steven Tyler? The Aesthetic Irrationality of Feather Hair Extensions" src="http://www.artistsbytimothypriano.com/files/Artist/126/Archives/site/20089.jpg" alt="What the Flock, Steven Tyler? The Aesthetic Irrationality of Feather Hair Extensions" width="147" height="200" /></a></span><br/>Steven Tyler's hair is not just a rat's nest - it's a bird's nest too. Steven's stylist, Stephanie Pohl, didn't start the trend of bonding rooster feathers to human hair, but the attention that the American Idol host has received for his clucking curls, rooster ringlets, or poultry pelo is resulting an enormous demand for [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/07/11/what-the-flock-steven-tyler-the-aesthetic-irrationality-of-feather-hair-extentions/"><img title="What the Flock, Steven Tyler? The Aesthetic Irrationality of Feather Hair Extensions" src="http://www.artistsbytimothypriano.com/files/Artist/126/Archives/site/20089.jpg" alt="What the Flock, Steven Tyler? The Aesthetic Irrationality of Feather Hair Extensions" width="147" height="200" /></a></span><br/><img src="http://www.artistsbytimothypriano.com/files/Artist/126/Archives/site/20095.jpg" alt="" width="250" height="337" /><img src="http://www.artistsbytimothypriano.com/files/Artist/126/Archives/site/20089.jpg" alt="" width="250" height="337" /><strong></strong>

<strong>Steven Tyler's hair is not just a rat's nest - it's a bird's nest too.</strong> Steven's stylist, <a href="http://www.artistsbytimothypriano.com/hair/stephanie-pohl" onclick="pageTracker._trackPageview('/outgoing/www.artistsbytimothypriano.com/hair/stephanie-pohl?referer=');">Stephanie Pohl</a>, didn't start the trend of bonding rooster feathers to human hair, but the attention that the American Idol host has received for his <em>clucking curls</em>, <em>rooster ringlets</em>, or<em> poultry pelo</em> is resulting an enormous demand for these feathers, worldwide. According to an <a href="http://news.instyle.com/2011/04/08/american-idol-steven-tyler-hair-feather-extenstions/" onclick="pageTracker._trackPageview('/outgoing/news.instyle.com/2011/04/08/american-idol-steven-tyler-hair-feather-extenstions/?referer=');">InStyle</a> <a href="http://news.instyle.com/2011/04/08/american-idol-steven-tyler-hair-feather-extenstions/" onclick="pageTracker._trackPageview('/outgoing/news.instyle.com/2011/04/08/american-idol-steven-tyler-hair-feather-extenstions/?referer=');">feature on Tyler's hair</a>, in addition to the feather, Stephanie also mentions a "raccoon tail" she uses in Steven's hair and says, “<em>Every few weeks I change out the feathers and bond new ones into his hair. The feathers stay in until I remove them.</em>” In a strange twist, fly-fisherman who typically use these feathers as lures, are suffering from a sudden rise in demand outside of the fishing world. Good for fish, bad for roosters who are typically killed and tossed in the trash after the feathers are "harvested".

On a deeper level, the recent obsession among rock-stars, hipsters and fashionistas with indigenous and native people's aesthetics in general - from hair extensions and jewelry made from feathers to Navajo prints, fur, shearling, and <a href="http://www.thediscerningbrute.com/2010/09/28/tail-between-the-legs-contd/">fox-tail key-chains</a> to full on feather headdresses - speaks of a large-scale desire to commune with nature and animals. People want to embrace the aesthetic of being wild, free, a nature warrior, and one with wild nature. <strong>The <em>intention</em> of this trend is good - after all, we did evolve over millions of years in nature with animals, but in a modern consumer culture, where horrible production processes are hidden and obscured by advertising and sleek PR, the relationship we have to the birds whose feathers are ripped out couldn't be further from one that honors them or represents any legitimate connection to wild nature.</strong> It is a contradiction. I would go as far as saying that this aesthetic appropriation isn't just a lie, but because of its insincerity or ability to live up to what it claims to represent (communion with nature),  it is an incredibly perverted appropriation of traditional native and indigenous people's aesthetics. It does to animals <em>exactly the opposite</em> of what it intends to visually represent:

<a href="http://iheartthreadbared.files.wordpress.com/2010/11/tom-ford.jpg" onclick="pageTracker._trackPageview('/outgoing/iheartthreadbared.files.wordpress.com/2010/11/tom-ford.jpg?referer=');"><img src="http://www.livincool.com/wp-content/uploads/2010/11/natashapoly.jpg" alt="http://www.livincool.com/wp-content/uploads/2010/11/natashapoly.jpg" width="550" height="735" /></a>

<a href="http://www.styleite.com/media/tom-ford-headdress/" onclick="pageTracker._trackPageview('/outgoing/www.styleite.com/media/tom-ford-headdress/?referer=');"><img class="size-full wp-image-75202 alignnone" title="0-fordwide" src="http://static02.mediaite.com/styleite/uploads/2010/11/0-fordwide.jpg" alt="" width="549" height="355" /></a>

The Audubon Society was started because of the harm caused to birds used for hats in the Millinery trade, sometimes leading to extinction - but Audubon does not seem interested in issues regarding domesticated birds, even through the cruel trend mirrors their own inception.

<img class="alignright" style="margin: 10px;" src="http://img.auctiva.com/imgdata/5/6/0/9/2/9/webimg/360741768_o.jpg" alt="http://img.auctiva.com/imgdata/5/6/0/9/2/9/webimg/360741768_o.jpg" width="276" height="225" />"There something that's worse than extinction for these animals and that's endless proliferation," said Karen Davis of <a href="http://www.upc-online.org/" onclick="pageTracker._trackPageview('/outgoing/www.upc-online.org/?referer=');">UPC (United Poultry Concerns)</a>.

The roosters used for these saddle-feathers have been bred over generations to develop long, colorful feathers. According to Jenny Brown of the <a href="http://www.woodstocksanctuary.org" onclick="pageTracker._trackPageview('/outgoing/www.woodstocksanctuary.org?referer=');">Woodstock Farm Animal Sanctuary</a>, the feather plucking process is incredibly painful, and certain feathers, called "blood- feathers", will bleed when plucked. And according to <a href="http://www.globalanimal.org/2011/06/20/feather-hair-extensions-fashion-without-compassion/42888/" onclick="pageTracker._trackPageview('/outgoing/www.globalanimal.org/2011/06/20/feather-hair-extensions-fashion-without-compassion/42888/?referer=');">Global Animal</a>:
<blockquote><em>"Whiting Farms in western Colorado is the world’s largest producer of fly tying feathers. There, the roosters are given only a year to live while their saddle feathers grow as long as possible. (Research varies, but when they aren’t killed for their plumage, roosters can naturally live to be 10-15 years old.) Once the feathers are deemed satisfactory, the rooster is slaughtered, and his feathers plucked. His lifeless body is then thrown out for compost; Thomas Whiting, the company founder (via the Orange County Register), claims that, ”They aren’t good for anything else.” The Whiting Farms website boasts that “over 125,000 total birds (were) harvested in 2000.”"</em></blockquote>
<img src="http://saddlefeathers.com/wp-content/uploads/2011/05/rooster-feather-colors.jpg" alt="http://saddlefeathers.com/wp-content/uploads/2011/05/rooster-feather-colors.jpg" />

According to <a href="http://blog.timesunion.com/animalrights/feather-hair-extensions-more-cruelty-for-the-sake-of-fashion/3549/" onclick="pageTracker._trackPageview('/outgoing/blog.timesunion.com/animalrights/feather-hair-extensions-more-cruelty-for-the-sake-of-fashion/3549/?referer=');">TimesUnion.com</a>,
<blockquote>... they used to go for $50 per saddle, now the price is up to an astounding $500!" Fisherman simply can't compete. According to an article on <a href="http://www.ecorazzi.com/2011/06/10/keha-urges-fans-to-use-cruelty-free-feather-extensions/" onclick="pageTracker._trackPageview('/outgoing/www.ecorazzi.com/2011/06/10/keha-urges-fans-to-use-cruelty-free-feather-extensions/?referer=');">eccorazi.com</a>, It’s gotten so out of hand that at least one farm in Western Colorado is now <em>killing up to 1,500 roosters per week just for their backside “saddle” feathers</em>. Here is a portion of a piece in the <a href="http://seattletimes.nwsource.com/html/outdoors/2015246435_flyfash.html" onclick="pageTracker._trackPageview('/outgoing/seattletimes.nwsource.com/html/outdoors/2015246435_flyfash.html?referer=');">Seattle Times</a> where they explain that the animals usually do not survive the plucking process:  "At Whiting Farms Inc., in western Colorado, one of the world’s largest producers of fly tying feathers, the roosters live about a year while their saddle feathers — the ones on the bird’s backside and the most popular for hair extensions — grow as long as possible. Then the animal is euthanized.” At this time, I cannot not find their definition of “euthanized”...</blockquote>
<a title="Feathers party! by caddiseug, on Flickr" href="http://www.flickr.com/photos/24255759@N04/5400951065/" onclick="pageTracker._trackPageview('/outgoing/www.flickr.com/photos/24255759_N04/5400951065/?referer=');"><img class="alignright" src="http://farm6.static.flickr.com/5215/5400951065_d3cc4df926_z.jpg" alt="Feathers party!" width="365" height="274" /></a>The demand for these feather is out of control, and fishing store like caddisflyshop.com are cashing in, infuriating fisherman and animal advocates alike. This image<a href="http://oregonflyfishingblog.com/2011/01/30/huge-feather-order-rolls-in/" onclick="pageTracker._trackPageview('/outgoing/oregonflyfishingblog.com/2011/01/30/huge-feather-order-rolls-in/?referer=');"> from their blog</a>, earlier this year, shows a recent delivery of the feathers, and the writer says:
<blockquote>Deal with it folks, we fly tyers are a dot on the international consumer market for feathers. The days of easy access to dyed blue grizzly saddles, dyed purple grizzly saddles, and dyed anything grizzly saddles could be over for several years.</blockquote>
&nbsp;

Whenever an evil, like animal cruelty, is redefined as an aesthetic object (in this case, the feather hair extension) its moral qualities vanish. The <em>pretty feather</em> (an isolated aesthetic) is seen as a good, not an evil.  According to philosopher Lars Svendsen, this is called <em>aesthetic irrationality</em>. The fashion industry (as well as the culinary industry) is saturated with aesthetic irrationality, where "textiles" that are far removed from production processes are justified based only on their perceived "good" as pleasurable and beautiful objects with an empty history that is filled in by marketing and advertising campaigns that lie to make profits.

&nbsp;

&nbsp;]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>INTERVIEW: Fabrice Penot of Le Labo</title>
		<link>http://www.thediscerningbrute.com/2011/05/06/interview-fabrice-penot-of-le-labo/</link>
		<comments>http://www.thediscerningbrute.com/2011/05/06/interview-fabrice-penot-of-le-labo/#comments</comments>
		<pubDate>Sat, 07 May 2011 01:02:24 +0000</pubDate>
		<dc:creator>joshuakatcher</dc:creator>
				<category><![CDATA[animal rights]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[cruelty-free]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[grooming]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[vegan]]></category>
		<category><![CDATA[vegetarian]]></category>
		<category><![CDATA[Eddie Roschi]]></category>
		<category><![CDATA[Fabrice Penot]]></category>
		<category><![CDATA[Le Labo]]></category>
		<category><![CDATA[vegan cologne]]></category>
		<category><![CDATA[vegan fragrance]]></category>
		<category><![CDATA[vegan perfume]]></category>

		<guid isPermaLink="false">http://www.thediscerningbrute.com/?p=6553</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/05/06/interview-fabrice-penot-of-le-labo/"><img title="INTERVIEW: Fabrice Penot of Le Labo" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Fabrice1.jpg" alt="INTERVIEW: Fabrice Penot of Le Labo" width="200" height="133" /></a></span><br/>by Joshua Katcher The sophisticated olfactory genius of Le Labo continues to impress most nostrils that come across it. In addition to their most recent writeup in the May issue of W, Le Labo has received international acclaim and garnered a cult following of obsessed aesthetes. From their stores in Paris, New York, Tokyo, Berlin, [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/05/06/interview-fabrice-penot-of-le-labo/"><img title="INTERVIEW: Fabrice Penot of Le Labo" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Fabrice1.jpg" alt="INTERVIEW: Fabrice Penot of Le Labo" width="200" height="133" /></a></span><br/>by Joshua Katcher

<a href="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Fabrice1.jpg"><img class="alignnone size-full wp-image-6855" title="Fabrice1" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Fabrice1.jpg" alt="" width="560" height="373" /></a>

<strong>The sophisticated olfactory genius of <a href="http://www.lelabofragrances.com/" onclick="pageTracker._trackPageview('/outgoing/www.lelabofragrances.com/?referer=');">Le Labo</a> continues to impress most nostrils that come across it.</strong> In addition to their most recent writeup in the May issue of <em>W</em>, Le Labo has received international acclaim and garnered a cult following of obsessed aesthetes. From their stores in Paris, New York, Tokyo, Berlin, London, Amsterdam and every other major city you can think of, to Barney's and Colette, to their exclusive line for Anthropologie - the world of Le Labo fragrances is full of intrigue and desire; it is an art, a science, an obsession. I am reminded of the plot from Tom Robbin's <a href="http://en.wikipedia.org/wiki/Jitterbug_Perfume" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Jitterbug_Perfume?referer=');">Jitterbug Perfume</a> where two of the main characters are questing for the mysterious secret ingredient to a 300-year-old fragrance that is believed to posses magical properties.  And there is something magical about this brand. People are <em>mad</em> about Le Labo - and they aren't ashamed to drench themselves in the stuff, and fill their home with their candles, myself included. All of their perfumes are unisex; Rose 31 and Santal 33 are rituals to my day - and forgetting to spray some on often feels like I've left something crucial about myself at home. All of Le Labo's perfumes are 100% vegan - as are the founders Fabrice Penot and Eddie Roschi (all "musk" and other ingredients are synthesized) - two men that are changing the fragrance industry through their commitment to esthetic olfactology, the environment, and animals.

<em>(On a side note - I will be carrying the entire line of Le Labo on BraveGentleMan.com, and rumor has it that an exclusive fragrance for Brave GentleMan is in development. Shh..)</em>

I had a chance to interview Fabrice recently, and this was our conversation:

<em><a href="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/LeLaboSkinsAmsterdam2.jpg"><img title="LeLaboSkinsAmsterdam2" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/LeLaboSkinsAmsterdam2-1024x682.jpg" alt="" width="560" height="373" /></a></em>

<strong>Discerning Brute: What is it about fragrances, perfumes, odors, and smell that you love so much?</strong>
<strong>Fabrice Penot:</strong><em> I am not sure... I think I like to express myself through perfume creation because there  is something pretty magical by creating an emotion in people through  something unseen.</em>

<strong>DB: What is your favorite bit of history about perfume, and how does that influence your work?</strong>
<strong>FP:</strong> <em>There are  so many, but the one that pops into my mind since I guess we'll  talk about animal products is the story of maybe the most mythical  ingredient in fine perfumery which is "ambergris".  Ambergris  comes from the sperm whale - it smells of a magical thing that you can't really  define, and you find yourself between disgust and attraction. There is a  fecal part for sure, but there is also a soft, musky, very white part  that is addictive.</em>

<em> In a nustshell, this ingredient can be  found on sea shores, as it is the result of the sperm whale's vomit (looks like a black stone, with the weight of a sponge). The  magic happens while the floating "stone" travels on the ocean, being  washed by the water, baked by the sun, and eventually ends on the sand  near the coast, adding the marine and musky smell to the repulsive  original smell of the rejection. Knowing that  this has been used for decades in fine perfumery and that it was one of  its most precious elements was always fascinating to me as a young  perfume student. Even though you did not hurt  the animal to produce this, (you actually don't even see him or her), nowadays the natural ambergris as been replaced by a synthetic version  for perfumery use and Eddie, my creative partner, and I are using a lot in  almost each one of our creations. Dirty musky notes are part of the secret of every sensual dry-down at Le Labo.</em>

<a href="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Santal-33_Box_High_Def_-Jen_-Dessinger.jpg"><img class="alignnone size-large wp-image-6874" title="Santal-33_Box_High_Def_-Jen_-Dessinger" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Santal-33_Box_High_Def_-Jen_-Dessinger-1024x680.jpg" alt="" width="560" height="371" /></a>

<strong>DB: What is Le Labo, and why is it different from other brands?</strong>
<strong>FP:</strong> <em>The dirty musky note! And many other things, too - but I guess the more important one is the intention behind everything we do: we want to make the life of our clients more beautiful through our craft, perfume creation (and do no harm while doing so). Of course, there is a cult around our creations for what they are and we are proud of it, but I think at one point, people don't only buy what you do, they buy why  you do it, and that would explain to me why our clients are so hooked  with our creations.</em>

<strong> DB: Tell me about your relationship with animals and how that plays into your business?</strong>
FP: <em>I don't know how to answer that. I  guess my relationship with animals changed when I understood my belief in  and hope for global peace between humans was kind of useless because  there was something about this humanity that was rotten in the first  place - </em><em>that mankind was just a piece of the puzzle, and  that of course, there will be no peace between humans as long as they  will not respect any kind of life on this planet.</em>

<em>I understood  you couldn't believe in the power of non violence and close your eyes to  the violence created by your own life style, eating habits, shopping  habits or even creation habits on other living things.</em> I think the quote from Tolstoi was kind of a "a-hah" moment for me at that point: "As long as there are slaughterhouses, there will be battlefields "<em>... And since then, I never looked at an animal the same way. I  understood simply that I do not want to hurt anyone. I need peace and harmony for the world and I am hoping to start here, from my home, my  family, my creations, my office, my business. So I became vegan a few seconds after I realized that. My girlfriend and I  decided to jump together and all became very natural. Our children have  been raised vegan. My friend and business partner Eddie is now  vegan and deeply committed with me to change the habits of the perfume  industry with the few animal ingredients still used, So I feel like the happiness and the beauty in my life comes from the coherence of everything around.</em>

<em><a href="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Fabrice2.jpg"><img class="alignnone size-full wp-image-6856" title="Fabrice2" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Fabrice2.jpg" alt="" width="560" height="373" /></a></em>

<strong>DB:  Is there a code of ethics that is followed at Le Labo concerning  people, animals, and the environment? What is it and how to you make  sure it is followed?</strong>
<em>FP: Well,  not everyone in the company is vegan but i can tell you everyone cares.  Not only because the owners both are, but also because when they live  in the environment we built, they can feel the logic behind it. Everyone  has a high level of compassion in our team, and there is no need to  recall an ethic code or anything... we are a small company and you can  tell when everyone is working with the same quality of intention. The  only thing we do is we challenge our suppliers (or even new partners)  to commit to cruelty-free ingredients and try to inspire perfumers by  using synthetics over naturals for civette and castoreum.</em>

<strong>DB: What is something people need to know about the modern fragrance industry?</strong>
FP: <em>The good news is the industry is being more and more concerned about environment and cruelty issues.Mainly because of the pressure of consumers and I am glad that works. I  am sure some big beauty corporations continue to test their cosmetic  products (not perfumes necessarily, but creams for example) on animals  secretly, but they know they are taking big risks with the public if this  becomes known. I think in a near future this will not exist  anymore - one big scandal would be enough to scare them all.  We need  a <a href="http://wikileaks.ch/" onclick="pageTracker._trackPageview('/outgoing/wikileaks.ch/?referer=');">Wikileak</a> on this to solve it. Unfortunately, I have no access to these infos, but what I can tell you is that in the world of perfumery, there are very few animal products left to be used by the perfumers. To  my knowledge there is only 2 left: <strong>castoreum</strong> (which is a by product of  beaver) and <a href="http://www.thediscerningbrute.com/2010/12/05/smells-like-crap-tastes-like-coffee/"><strong>civette</strong></a> (from a little wild cat that is trapped to extract  that smell).</em><em> There are synthetics available for  these 2 products and we are an active force to raise awareness in  perfume houses for the use of synthetics over naturals for these  ingredients.</em>

<em><a href="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/foundersbyjendessingerDB.jpg"><img class="alignnone size-full wp-image-6872" title="foundersbyjendessingerDB" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/foundersbyjendessingerDB.jpg" alt="" width="560" height="479" /></a>
</em>

<strong>DB:  How do people respond to different smells, and how does that influence your recipes?</strong>
FP: <em>A perfume is very personal. The sense of smell is very linked to your memories. You  can love a fig smell because it relates to a happy memory in your  childhood and in the same time I can hate it because my first girlfriend  dumped me under a fig tree...you can't create a perfume anticipating  people's reaction to it, you just try to reach a certain kind of esthetic, beauty, surprise, elegance, soul with the shape of it. Then, if it is well done, it will connect with the person at a deep emotional level and be worth existing. Or not...</em><em></em>

<strong>DB: Talk about your favorite aspect of the science and the chemistry involved in our attraction to certain smells.</strong>
<em>FP: I am not so much on the science part i have to say. Eddie my partner is a scientist by training (and a poet by choice) so he is more the one who is the expert of that. I am more into the intuitive search of the creation of an emotion. There is actually no science behind that apart from quantum physics maybe, but it is a posteriori, not a priori, meaning after the experience.</em>

<em></em><strong>DB: You also are very good with presentation - from packaging to the store interior design. How did yo develop this?</strong><em>
FP: It is just Eddie and I trying to marry our love for industrial design,  perfumery and the Japanese philosophy of wabi sabi, the art of impermanence.</em><em></em>

<a href=".http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Le-Labo-Japon-070.jpg"><img title="Le Labo Japon 070" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/05/Le-Labo-Japon-070-1024x685.jpg" alt="" width="560" height="374" /></a>

<strong>DB: Which scents do you recommend for men?</strong>
<em>FP: All our creations are genderless...but men might connect more with Rose 31, Bergamote 22, Vetiver 46 and our new Santal 33.</em>
<strong></strong>

<strong>DB: What music are you listening to, and food are you obsessed with right now</strong>?
<em>FP: Music ( as we speak): my morning jacket, food: Dr Cow's cheese and your seitan bourguignon!!</em>

<strong>DB: Why are you vegan?</strong>
<em>FP: Because  i think it is key for us to stop taking advantage of other living  creatures in the world if we want to see humanity evolve in a more  peaceful and sustainable way. I think it might be the most important choice I ever made in my life. Not that I made a lot of them, but still...</em>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Monk Shoes, Champs Consolidates &amp; Doughnut Wisdom</title>
		<link>http://www.thediscerningbrute.com/2011/04/25/monk-shoes-champs-consolidates-doughnut-wisdom/</link>
		<comments>http://www.thediscerningbrute.com/2011/04/25/monk-shoes-champs-consolidates-doughnut-wisdom/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 18:28:13 +0000</pubDate>
		<dc:creator>joshuakatcher</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[animal rights]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[ayinde howell]]></category>
		<category><![CDATA[boneshakers]]></category>
		<category><![CDATA[Bourgeois Boheme]]></category>
		<category><![CDATA[champs]]></category>
		<category><![CDATA[faux gras]]></category>
		<category><![CDATA[foodswings]]></category>
		<category><![CDATA[vegan brunch]]></category>
		<category><![CDATA[vegan doughnuts]]></category>
		<category><![CDATA[vegan monk shoe]]></category>

		<guid isPermaLink="false">http://www.thediscerningbrute.com/?p=6791</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/04/25/monk-shoes-champs-consolidates-doughnut-wisdom/"><img title="Monk Shoes, Champs Consolidates &#038; Doughnut Wisdom" src="http://www.bboheme.com/images/graham_brown_270x270.jpg" alt="Monk Shoes, Champs Consolidates &#038; Doughnut Wisdom" width="200" height="200" /></a></span><br/>• Monk shoes have been popping up (and buckling down) all over the place, and Bourgeois Boheme has them with brogue details in black and brown. Snazzy. Yes, snazzy. • Earlier this month, the Vegetarian Food Festival took NYC by storm. In addition to scarfing down a Faux Gras sandwich and emceeing a doughnut-eating-contest, I [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/04/25/monk-shoes-champs-consolidates-doughnut-wisdom/"><img title="Monk Shoes, Champs Consolidates &#038; Doughnut Wisdom" src="http://www.bboheme.com/images/graham_brown_270x270.jpg" alt="Monk Shoes, Champs Consolidates &#038; Doughnut Wisdom" width="200" height="200" /></a></span><br/><strong>• Monk shoes have been popping up (and buckling down) all over the place</strong>, and Bourgeois Boheme has them with brogue details in black and brown. Snazzy. Yes, snazzy.

<a href="http://www.bboheme.com/advanced_search_result.php?keywords=graham&amp;search_in_description=1&amp;x=0&amp;y=0" onclick="pageTracker._trackPageview('/outgoing/www.bboheme.com/advanced_search_result.php?keywords=graham_amp_search_in_description=1_amp_x=0_amp_y=0&amp;referer=');"><img src="http://www.bboheme.com/images/graham_black_270x270.jpg" alt="http://www.bboheme.com/images/graham_black_270x270.jpg" width="250" height="250" /><img src="http://www.bboheme.com/images/graham_brown_270x270.jpg" alt="http://www.bboheme.com/images/graham_brown_270x270.jpg" width="250" height="250" /></a>

<strong>• Earlier this month, the Vegetarian Food Festival took NYC by storm.</strong> In addition to scarfing down a <a href="http://www.theregalvegan.com/site/faux_gras" onclick="pageTracker._trackPageview('/outgoing/www.theregalvegan.com/site/faux_gras?referer=');">Faux Gras</a> sandwich and emceeing a <a href="http://dunwelldoughnuts.com/dunwell-blog/page/3/" onclick="pageTracker._trackPageview('/outgoing/dunwelldoughnuts.com/dunwell-blog/page/3/?referer=');">doughnut-eating-contest</a>, I took some photos of gentlemen with personal style who were on line (for 3 hours) or wandering around the area. Also threw in a picture of <a href="http://www.ieatgrass.com/" onclick="pageTracker._trackPageview('/outgoing/www.ieatgrass.com/?referer=');">Chef Ayinde Howell</a> cheering after serving up his famous mac-n-yease, and some fun costumes from <a href="http://www.foodswings.net/" onclick="pageTracker._trackPageview('/outgoing/www.foodswings.net/?referer=');">Foodswings</a>.



<strong>• Although it's a bummer whenever a veg establishment closes it doors </strong>(as what happened to Williamsburg's <a href="http://thegreenpointers.com/tag/boneshakers/" onclick="pageTracker._trackPageview('/outgoing/thegreenpointers.com/tag/boneshakers/?referer=');"><em>Boneshakers</em></a>), it's cool that they were able to consolidate with their other location, Champs, and now in addition to being a bakery, Champs offers an edited version of the Boneshakers menu including a yummy weekend brunch. I swung by on saturday and scarfed down a Tofu-Benedict on sourdough with vegan hollandaise sauce and a side of greens and mac-n-jeeze. I love my neighborhood!

<a href="http://www.thediscerningbrute.com/wp-content/uploads/2011/04/ChampsBrunch.jpg"><img class="alignnone size-large wp-image-6793" title="ChampsBrunch" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/04/ChampsBrunch-1024x568.jpg" alt="" width="540" height="299" /></a>

<strong>• Dunwell Doughnuts,</strong> the Brooklyn start-up featured a really interesting article on food activism today:

<a href="http://dunwelldoughnuts.com/food-activism-the-talking-doughnut/" onclick="pageTracker._trackPageview('/outgoing/dunwelldoughnuts.com/food-activism-the-talking-doughnut/?referer=');"><img class="alignleft" style="margin-left: 10px; margin-right: 10px;" title="IMG_0927" src="http://dunwelldoughnuts.com/wp-content/uploads/2011/04/IMG_0927-300x225.jpg" alt="" width="300" height="225" /></a><em>We believe that a vegan doughnut could be a tremendous ambassador for  vegan food.  Also because we stepped into this believing that we  wouldn't simply be making a good doughnut "considering it's vegan," but  an AMAZING doughnut, heck, perhaps even the best doughnut you could  find, vegan or non-vegan alike.  Opening a shop would allow us to share  this treat with people AND create a place for that much needed  community.</em>

<em>
</em>]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Viscous Vegetarians &amp; Championship Fights</title>
		<link>http://www.thediscerningbrute.com/2011/04/08/viscious-vegetarians-championship-fights/</link>
		<comments>http://www.thediscerningbrute.com/2011/04/08/viscious-vegetarians-championship-fights/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 18:40:24 +0000</pubDate>
		<dc:creator>joshuakatcher</dc:creator>
				<category><![CDATA[animal rights]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[vegan]]></category>
		<category><![CDATA[vegetarian]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[aaron simpson]]></category>
		<category><![CDATA[jake shields]]></category>
		<category><![CDATA[jon fitch]]></category>
		<category><![CDATA[Mac Danzig]]></category>
		<category><![CDATA[mma]]></category>
		<category><![CDATA[UFC]]></category>
		<category><![CDATA[Viscous vegetarians]]></category>

		<guid isPermaLink="false">http://www.thediscerningbrute.com/?p=6702</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/04/08/viscious-vegetarians-championship-fights/"><img title="Viscous Vegetarians &#038; Championship Fights" src="http://i3.ytimg.com/u/vgfXK4nTYKudb0rFR6noLA/profile_header.jpg?v=4d8b72b6" alt="Viscous Vegetarians &#038; Championship Fights" width="200" height="31" /></a></span><br/>The UFC homepage had this image up yesterday! How cool is that? Vegan and vegetarian men are kicking serious ass, and on April 30th, Jake Shields will be fighting for the welterweight championship! Who is hosting a party in NYC to watch?]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/04/08/viscious-vegetarians-championship-fights/"><img title="Viscous Vegetarians &#038; Championship Fights" src="http://i3.ytimg.com/u/vgfXK4nTYKudb0rFR6noLA/profile_header.jpg?v=4d8b72b6" alt="Viscous Vegetarians &#038; Championship Fights" width="200" height="31" /></a></span><br/><strong>The UFC homepage had this image up yesterday!</strong> How cool is that? Vegan and vegetarian men are kicking serious ass, and on April 30th, Jake Shields will be fighting for the<em><a href="http://www.ufc.com/media/UFC129-SHIELDS-INERVIEW-3312011" onclick="pageTracker._trackPageview('/outgoing/www.ufc.com/media/UFC129-SHIELDS-INERVIEW-3312011?referer=');"> welterweight championship</a></em>! Who is hosting a party in NYC to watch?

<a href="http://twitpic.com/4hpn6y" onclick="pageTracker._trackPageview('/outgoing/twitpic.com/4hpn6y?referer=');"><img class="alignnone size-full wp-image-6703" title="271614634" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/04/271614634.jpg" alt="" width="540" height="437" /></a><a rel="nofollow" href="http://hhttp//wwworigin.ufc.com/event/UFC129#/fight" onclick="pageTracker._trackPageview('/outgoing/hhttp//wwworigin.ufc.com/event/UFC129_/fight?referer=');"> <img src="http://i3.ytimg.com/u/vgfXK4nTYKudb0rFR6noLA/profile_header.jpg?v=4d8b72b6" alt="" width="540" height="85" /></a>

<object style="height: width;"><param name="movie" value="http://www.youtube.com/v/WbvpdWpqQw4?version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="540" height="400" src="http://www.youtube.com/v/WbvpdWpqQw4?version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Christopher Hollowell&#8217;s 5 Hour Activism</title>
		<link>http://www.thediscerningbrute.com/2011/03/30/christopher-holowells-5-hour-activism/</link>
		<comments>http://www.thediscerningbrute.com/2011/03/30/christopher-holowells-5-hour-activism/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 23:40:13 +0000</pubDate>
		<dc:creator>joshuakatcher</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[animal rights]]></category>
		<category><![CDATA[vegan]]></category>
		<category><![CDATA[fur extensions]]></category>
		<category><![CDATA[San francisco]]></category>
		<category><![CDATA[sfindiefashion]]></category>

		<guid isPermaLink="false">http://www.thediscerningbrute.com/?p=6639</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/03/30/christopher-holowells-5-hour-activism/"><img title="Christopher Hollowell&#8217;s 5 Hour Activism" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/03/ChristopherHolowell2.jpg" alt="Christopher Hollowell&#8217;s 5 Hour Activism" width="200" height="133" /></a></span><br/>Not only is contributor, Christopher Hollowell, the confounding purveyor of NYC's first vegan doughnut enterprise, Dunwell Doughnuts, but he is also a stylish Discerning Brute and activist for animals. Christopher writes about his recent and effective experience with getting a business to stop using animal fur. Last month, when I was able to get Urban [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/03/30/christopher-holowells-5-hour-activism/"><img title="Christopher Hollowell&#8217;s 5 Hour Activism" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/03/ChristopherHolowell2.jpg" alt="Christopher Hollowell&#8217;s 5 Hour Activism" width="200" height="133" /></a></span><br/><a href="http://www.thediscerningbrute.com/wp-content/uploads/2011/03/ChristopherHolowell2.jpg"><img title="ChristopherHolowell2" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/03/ChristopherHolowell2.jpg" alt="" width="540" height="359" /></a>

<span style="color: #888888;"><em>Not only is contributor, Christopher Hollowell, the confounding purveyor of NYC's first vegan doughnut enterprise, <a title="Dunwell Doughnuts" href="http://www.dunwelldoughnuts.com/" onclick="pageTracker._trackPageview('/outgoing/www.dunwelldoughnuts.com/?referer=');">Dunwell Doughnuts</a>, but he is also a stylish Discerning Brute and activist for animals. Christopher writes about his recent and effective experience with getting a business to stop using animal fur. Last month, when I was able to get <a href="http://news.change.org/stories/victory-urban-outfitters-apologizes-for-selling-real-fur" onclick="pageTracker._trackPageview('/outgoing/news.change.org/stories/victory-urban-outfitters-apologizes-for-selling-real-fur?referer=');">Urban Outfitters</a> to publicly apologize for selling real fur labeled as faux, it was emboldening and easier than I thought. Cases like this go to show that concerned emails, phone calls, and rational requests often work.</em> <em>Here's Christopher's experience in five easy steps. Do you have a similar story? Share it in the comments below.</em></span>

<em>By Christopher Hollowell</em>

It is often difficult as  an “activist,” and I use that word in the broadest way possible, to  feel like any form of action we do truly makes a difference. We recycle  to stop global warming and yet everyday see thousands of plastic water  bottles being used and thrown into the trash, we cut the rings on the  plastic device used to hold soda cans together in hopes that it won’t  end up strangling a bird rummaging around in a landfill, we hand out  pamphlets that end up in the trashcan down the block, we give up meat  and advocate for a healthier and more sustainable lifestyle all the  while watching fast food chains grow and advertise all around us, and we  ride our bikes only to get an ear full of horns and a face full of  exhaust. The entire notion of being an activist can, in many ways, feel  like a futile effort. An effort that, at times, seems to be based more  in faith than logic as societal pressures for the immediate creep into  our psyche. “When will I see the change?” we ask ourselves.

Well, this past week I saw change. And change happened fast. On March  24th at 5:33 I received a message from my friend directing me to  an article that would at first disgust me and eventually be a source of  extreme joy and a symbol of the power our voices can have.

The Article, titled <em>“Fur-Out: Rubil &amp; Raven Does Fur Hair Extensions”</em> for <a href="http://sfindiefashion.com/tag/san-francisco-hair-extensions/" onclick="pageTracker._trackPageview('/outgoing/sfindiefashion.com/tag/san-francisco-hair-extensions/?referer=');">sfindiefashion.com</a> was intended to highlight the “cool” new fashion trend that was  beginning at a salon in the heart of San Francisco. A stylist there,  Sonja E., had decided to reinvent the trendy feather extension look that  has recently become ‘all the rage’ in SF by exchanging the feathers  with fur. In the article she was quoted to have found inspiration for  the idea while looking around a local bait shop where a plethora of  fishing ties that utilized fur were on display. This article praised the  practice as the beginning of the “next big trend” in the city.

I was furious. Those who know me know that of all the things that make  me mad, fur tops the list. The illogic of wearing or using it is so  forging to my mind that I become visibly altered when I am in its  presence. This article was no different. I immediately set to work.<a href="http://sfindiefashion.com/wp-content/uploads/2011/03/fur4.jpg" onclick="pageTracker._trackPageview('/outgoing/sfindiefashion.com/wp-content/uploads/2011/03/fur4.jpg?referer=');"></a>

<a href="http://sfindiefashion.com/wp-content/uploads/2011/03/fur4.jpg" onclick="pageTracker._trackPageview('/outgoing/sfindiefashion.com/wp-content/uploads/2011/03/fur4.jpg?referer=');"><img class="size-full wp-image-10505" style="border: 1px solid black;" src="http://sfindiefashion.com/wp-content/uploads/2011/03/fur4.jpg" alt="" width="500" height="375" /></a>
<pre><em>Fur hair-extensions in a variety of dyed, dead chinchilla pelts.</em></pre>
<strong>Step One:</strong> Respond to the article, which had had pictures of the author getting  her hair done in these unnecessary and cruel accessories, with a calm  and thoughtful analysis that highlighted my disagreement with the  practice and hopes for its end.

<strong>Step two: </strong>Contact  the salon offering the treatment by phone and speak with the owner.  This was an interesting point because the owner was a very nice man who was a  great conversationalist but was, at the time, unwilling take on  responsibility for the actions of a stylist working within his salon  because of her status as an independent contractor. I proceeded to make  him aware that I found it to be an unwise business practice to allow  one’s name to be used in the promotion of any product or service that he  himself did not oversee or approve. Because of this I would be  organizing a boycott of the entire salon including any other stylist who  was working under the same roof as the aforementioned Sonja E. whom he  asserted was the only person offering the extensions.

<strong>Step Three:</strong> Put boycott into action. Using social networking sites like Facebook  and Twitter I posted the salon’s phone number and Yelp page whilst  encouraging everyone I knew to contact and boycott this salon and those  who work within its walls until the situation was rectified.

<a href="http://www.thediscerningbrute.com/wp-content/uploads/2011/03/ChristopherHolowell.jpg"><img class="alignright" title="ChristopherHolowell" src="http://www.thediscerningbrute.com/wp-content/uploads/2011/03/ChristopherHolowell.jpg" alt="" width="271" height="377" /></a><strong>Step Four:</strong> Lower the yelp rating of the salon. At the time I read the article  Rubio &amp; Raven had a five star rating on Yelp, by the time I had  finished it was close to a three.

<strong>Step Five:</strong> Educate the salon as to what the fur they are using represents and what  it actually means to promote something so frivolous and disgusting.  (Thank you <a href="http://www.peta.org/b/thepetafiles/archive/2008/12/21/making-it-work-with-tim-gunn.aspx" onclick="pageTracker._trackPageview('/outgoing/www.peta.org/b/thepetafiles/archive/2008/12/21/making-it-work-with-tim-gunn.aspx?referer=');">Tim Gunn and PETA</a> for making such a great film that explores  this issue)

In less than five hours, around 10:20PM, I received  a personal letter from Sonja, the stylist using the extensions,  apologizing for her actions and promising to immediately cease all use  of fur within the salon. She further went on to praise my commitment and  passion for the cause and explain that she had had no idea that what  she was using was not faux, she had assumed that all fur on that scale  was faux and that it was never her intention to contribute to any form  of animal cruelty.

The battle had been won, the fur was gone, and this all happened in less than 5 hours. How is that for activism paying off?
<p style="text-align: right;">&nbsp;</p>
<p style="text-align: right;"><em>illustration of Christopher by <a title="Richard Haines" href="http://designerman-whatisawtoday.blogspot.com/" onclick="pageTracker._trackPageview('/outgoing/designerman-whatisawtoday.blogspot.com/?referer=');">Richard Haines</a></em></p>
<p style="text-align: left;">I immediately called off the boycott of the  salon and lauded them for their haste in rectifying the situation. I  further went on to explain to her and the salon that ignorance is only  an excuse once and that I was happy that they chose to heed the call and  rise above fashion at any cost. That next morning I noticed that the  article that had so openly praised the use of the fur extensions had  been changed and now claimed:</p>

<blockquote>
<p style="text-align: left;"><strong><em>* Editor’s Note: The SF Indie Fashion editorial  team has removed identifying information for the salon and its stylist  due to threats made against the business. The salon has since stopped  offering the service.</em></strong></p>
</blockquote>]]></content:encoded>
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		<title>A Wild Goose Chase for Airline Safety</title>
		<link>http://www.thediscerningbrute.com/2011/03/28/a-wild-goose-chase-for-airline-safety/</link>
		<comments>http://www.thediscerningbrute.com/2011/03/28/a-wild-goose-chase-for-airline-safety/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 16:47:57 +0000</pubDate>
		<dc:creator>joshuakatcher</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[animal rights]]></category>
		<category><![CDATA[airline safety]]></category>
		<category><![CDATA[geese]]></category>

		<guid isPermaLink="false">http://www.thediscerningbrute.com/?p=6634</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/03/28/a-wild-goose-chase-for-airline-safety/"><img title="A Wild Goose Chase for Airline Safety" src="http://www.oilpaintings-sales.com/images-big/john-james-audubon/john-james-audubon-canada-goose%281%29-77892.jpg" alt="A Wild Goose Chase for Airline Safety" width="175" height="200" /></a></span><br/>Canada Goose: plate from BIRDS OF AMERICA It's a bird! It's a plane! For the past two years, New York City has gone on a wild goose chase in an attempt to mitigate concerns about airline safety. The logic is something like this: If we kill most of the birds in the air around airports, they [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/03/28/a-wild-goose-chase-for-airline-safety/"><img title="A Wild Goose Chase for Airline Safety" src="http://www.oilpaintings-sales.com/images-big/john-james-audubon/john-james-audubon-canada-goose%281%29-77892.jpg" alt="A Wild Goose Chase for Airline Safety" width="175" height="200" /></a></span><br/><img src="http://www.oilpaintings-sales.com/images-big/john-james-audubon/john-james-audubon-canada-goose%281%29-77892.jpg" alt="http://www.oilpaintings-sales.com/images-big/john-james-audubon/john-james-audubon-canada-goose(1)-77892.jpg" />
<pre><em><strong>Canada Goose: </strong>plate from BIRDS OF AMERICA</em></pre>
<strong>It's a bird! It's a plane! </strong>For the past two years, New York City has gone on a <em>wild goose chase</em> in an attempt to mitigate concerns about airline safety<strong>. </strong>The logic is something like this:<em> If we kill most of the birds in the air around airports, they won't accidentally fly into engines and cause plane crashes.</em> Yes, let's model our technology after the elegant design of mother nature's birds - and then kill our idols so they don't get in the way of imitating them.  Following this line of logic, maybe we should also melt all the ice-burgs so boats will not hit them and sink. Oh wait...aren't we doing that? I think I just came up with a new spin on global warming for the<a title="CCF" href="http://www.humanesociety.org/issues/opposition/misc/hsus_responds_to_ccf.html" onclick="pageTracker._trackPageview('/outgoing/www.humanesociety.org/issues/opposition/misc/hsus_responds_to_ccf.html?referer=');"> CCF</a>'s PR masterminds. Global Warming prevents Titanic tragedies!

New York City has contracted with the Wildlife Services division of the U.S. Department of Agriculture (USDA) to kill Canada geese. So far more than 2,800 Canada geese have been cruelly rounded up during molting season, when the geese shed their flight feathers and cannot fly away. After being rounded up in pens, the geese are transported to mobile gas chambers where they are asphyxiated with carbon dioxide gas. It is a slow, painful and utterly unjustified death for these beautiful birds. The city claims the geese are killed to make air travel safer, but killing geese does nothing to enhance airline safety.

<em><strong>Click <a href="http://www.idablog.org/wildlife/give-geese-a-chance-join-our-virtual-demo-and-in-just-seconds-make-your-voice-heard/" onclick="pageTracker._trackPageview('/outgoing/www.idablog.org/wildlife/give-geese-a-chance-join-our-virtual-demo-and-in-just-seconds-make-your-voice-heard/?referer=');">HERE</a> to join IDA's Virtual Demo and take action for NYC's geese right now.</strong></em>]]></content:encoded>
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		<title>The Hunt &amp; Spring Accessories</title>
		<link>http://www.thediscerningbrute.com/2011/03/17/the-hunt-spring-accessories/</link>
		<comments>http://www.thediscerningbrute.com/2011/03/17/the-hunt-spring-accessories/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 04:23:02 +0000</pubDate>
		<dc:creator>joshuakatcher</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[animal rights]]></category>
		<category><![CDATA[braided belt]]></category>
		<category><![CDATA[seal hunt]]></category>
		<category><![CDATA[vegan belt]]></category>
		<category><![CDATA[vegan boat shoe]]></category>
		<category><![CDATA[woven belt]]></category>
		<category><![CDATA[“La chasse au lièvre" by Armand Charnay]]></category>

		<guid isPermaLink="false">http://www.thediscerningbrute.com/?p=6564</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/03/17/the-hunt-spring-accessories/"><img title="The Hunt &#038; Spring Accessories" src="http://vintageprintable.com/wordpress/wp-content/uploads/2010/08/Art-Landscape-Snow-Chasing-a-rabbit-with-a-stick.jpg" alt="The Hunt &#038; Spring Accessories" width="200" height="149" /></a></span><br/>“La chasse au lièvre" by Armand Charnay, French, 1868. I came across this painting while doing some research and found it to be particularly haunting. This French impressionist managed to capture the anonymity, the pensive mood, and the ambiguous darkness in moment when a group of men are about to bludgeon a rabbit. It's clear [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.thediscerningbrute.com/2011/03/17/the-hunt-spring-accessories/"><img title="The Hunt &#038; Spring Accessories" src="http://vintageprintable.com/wordpress/wp-content/uploads/2010/08/Art-Landscape-Snow-Chasing-a-rabbit-with-a-stick.jpg" alt="The Hunt &#038; Spring Accessories" width="200" height="149" /></a></span><br/><img src="http://vintageprintable.com/wordpress/wp-content/uploads/2010/08/Art-Landscape-Snow-Chasing-a-rabbit-with-a-stick.jpg" alt="http://vintageprintable.com/wordpress/wp-content/uploads/2010/08/Art-Landscape-Snow-Chasing-a-rabbit-with-a-stick.jpg" width="540" height="403" />
<pre><em><strong>“La chasse au lièvre"</strong></em> by Armand Charnay, French, 1868.</pre>
I came across this painting while doing some research and found it to be particularly haunting. This French impressionist managed to capture the anonymity, the pensive mood, and the ambiguous darkness in moment when a group of men are about to bludgeon a rabbit. It's clear that the artist has an opinion about this act - but also the complexity of such actions. For example, what are the circumstances? Is this about survival? Is for amusement? Does the rabbit get away? Unlike other paintings where the hunt is glorified, or baroque still-life images showcasing dead animals draped like decorations among flowers and fruits - this painting does not glorify the men or beautify the hunt.

<img src="http://latimesblogs.latimes.com/.a/6a00d8341c630a53ef01156eda48da970c-500wi" alt="http://latimesblogs.latimes.com/.a/6a00d8341c630a53ef01156eda48da970c-500wi" width="540" height="359" />
<pre><em>Photo courtesy of the <a title="Protect Seals" href="https://secure.humanesociety.org/site/Advocacy?pagename=homepage&amp;page=UserAction&amp;id=4925" onclick="pageTracker._trackPageview('/outgoing/secure.humanesociety.org/site/Advocacy?pagename=homepage_amp_page=UserAction_amp_id=4925&amp;referer=');">Humane Society of the United States</a></em></pre>
In a startlingly similar image of <a title="Canada's Shame" href="http://www.canadasshame.com/" onclick="pageTracker._trackPageview('/outgoing/www.canadasshame.com/?referer=');">the seal hunt</a>, which is about to commence once again, a man stands over a baby seal about to bludgeon it with a club. But, unlike the painting above, we know the circumstances of this action. The seal does not get away. The body is left to rot, a bloody mess, on the ice. It is unnecessary and done for fashion garments that are banned in many parts of the world, yet the Canadian government allows this cruel and unnecessary mass killing - the largest slaughter of marine mammals on the planet - to continue year after year. <a href="https://secure.peta.org/site/Advocacy?cmd=display&amp;page=UserAction&amp;id=2929" onclick="pageTracker._trackPageview('/outgoing/secure.peta.org/site/Advocacy?cmd=display_amp_page=UserAction_amp_id=2929&amp;referer=');">Click here</a> to send a letter to Canada's politicians.

<em><strong> </strong></em>

<a title="Light Brown Boat Shoes" href="http://www.noah-shop.com/en/product/christoph" onclick="pageTracker._trackPageview('/outgoing/www.noah-shop.com/en/product/christoph?referer=');"><img class="aligncenter" src="http://www.noah-shop.com/media/images/Christoph...520x520.png" alt="http://www.noah-shop.com/media/images/Christoph...520x520.png" width="482" height="306" /></a>

<a class="product-image main-image" href="http://www.noah-shop.com/en/product/intreccio-8358" onclick="pageTracker._trackPageview('/outgoing/www.noah-shop.com/en/product/intreccio-8358?referer=');"><img src="http://www.noah-shop.com/media/images/Intreccio_8358.256x256.png" alt="Intreccio 8358" width="217" height="185" /></a><a class="product-image main-image" href="http://www.noah-shop.com/en/product/intreccio-beige" onclick="pageTracker._trackPageview('/outgoing/www.noah-shop.com/en/product/intreccio-beige?referer=');"><img src="http://www.noah-shop.com/media/images/Intreccio_beige.256x256.png" alt="Intreccio beige" width="267" height="195" /></a>
<strong>• Italian-made, light brown vegan boat shoes and woven-belts for spring</strong>! Get on it.

&nbsp;]]></content:encoded>
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