Jay Kitchen Subverts Fine Dining with Two-Day Pop-Up in NYC

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If you are in the New York area and you love good food, you must come dine with me at this event! It’s going to be outstanding.
Breakout chef Jay Astafa will be sharing a sneak peek of his latest vegan fine dining concept, jay kitchen, at a two-day pop-up on April 25th & 26th at 7pm at New York’s Old Bowery Station (168 Bowery, New York, NY 10012 [map]).  Tickets to the jay kitchen pop-up are available through Eventbrite.com HERE for $95 and include an 8-course tasting menu and complementary wine and beverages.

Astafa’s concept —one that fuses modern techniques with a sensible focus on the inherent beauty of spring vegetables— is the latest chapter in the culinary career he began at age 16, when he revitalized his father’s Long Island pizzeria, 3 Brothers Pizza Café, by introducing a vegan adaptation of the family’s traditional Italian fare.  Astafa describes his work as “culinary activism” for animals, for the environment, and towards healthier communities. The jay kitchen two-day pop-up will be a preview of what discerning NYC foodies can expect from the culinary activist’s flagship downtown Manhattan restaurant, of the same name, slated to open in late 2013.

Get tickets here: http://jaykitchenpopup.eventbrite.com/

Celebrating Spring Vegetables

While most NYC vegan attractions revel in their unique abilities to create replications of meat and dairy dishes through the use of soy and wheat-based analogs, jay kitchen will revisit the roots of vegetarian sensibilities and present dishes that celebrate the vegetables themselves.  Astafa honors the fact that it was these same soy-heavy vegan comfort foods made 3 Brothers a destination restaurant for vegans across the country, gained him a cult following, and earned him features in The New York Times, and CBS Nightly News, but he also is eager to show the world that vegan fine dining is not only possible …it can also be an amazing experience.  Those dining at the jay kitchen pop-up will experience an  8-course tasting menu with brilliant displays of spring vegetables, hand-made cashew bries, butters and pastas (with gluten free options), braided with modern culinary techniques like Astafa’s balsamic caviar (a molecular gastronomy creation) and playful highlights like “smoking” liquid nitrogen infused caramel corn balls (a testimonial to Astafa’s youth amidst a sophisticated dining experience).  For dessert courses Astafa will be collaborating with his close friend, vegan pastry chef, Dani McGrath.

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Changing the World for Animals, One Plate at a Time

Animal rights activism has been a longtime passion for Astafa.  At 16 his freedom to experiment with resources at his family’s restaurant gave Astafa an opportunity to carve himself out a unique niche in the world of animal advocacy.  Astafa seeks to use his culinary activism to show the world that vegan food can be elegant, delicious, and fun, all at once. “It’s all about high quality ingredients that are used to create a vegan fine dining experience” says Astafa. “I love this concept because people don’t usually connect fine dining and vegan together.  It’s my mission as a vegan chef to show people that you can have fun gourmet dining experience that doesn’t harm any animals.”  Both Astafa & McGrath understand that food trends are governed, at times, by no more than a handful of tastemakers, that these tastemakers can have a profound impact on the way people make food choices, and that our food choices directly impact the lives of animals and the natural environment.  For -2Astafa, jay kitchen is a Coup D’état aimed at subverting NYC tastemakers with lavish vegan cuisine.

About Jay Astafa

Jay Astafa is a vegan chef with a passion for creating innovative dishes.  When he was only 16 Jay created a vegan menu for his father’s Italian restaurant, 3 Brothers Pizza Cafe, where his plant-based adaptations of Italian classics quickly drew a cult following.  At age 18 Jay graduated from New York City’s Natural Gourmet Institute and developed an affinity for modern culinary techniques.  Jay plans to open a vegan fine dining restaurant in New York in Fall 2013.

About Dani McGrath

Dani McGrath is a 23 year old, vegan and gluten-free baking enthusiast.  Like Astafa, Dani McGrath has merged her culinary expertise with her love of animal activism, often donating her celebrated pastries to benefit local shelters and non-profits.

Get tickets here: http://jaykitchenpopup.eventbrite.com/

You Don’t Look Like A Baby Cow

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Silk featured a hilarious (and poignant) new commercial for their Almond Milk created by John Brookbank, who was a finalist in last year’s user-submitted contest. And it’s stirring up quite a controversy in the dairy industry, referring to cow’s milk-drinkers as “suckling heifers”. This video is an intelligent counter to the hyper-masculine marketing that the meat and dairy industry uses – especially when it comes to protein and athleticism. I think the slapstick humor is clever, the delivery is spot-on, and the facts delivered are so true! We are not baby cows. Cow’s milk is designed by nature for calves, not adult humans. Plus, dairy has been linked to many diseases, and has pus and blood in it. Gross.

 

Cornmeal-Hempseed Crusted, Herbed Seitan

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Crispy, juicy, and packed with flavor. I made this dish the other night and it was so much easier than you’d think! The homemade seitan was juicy and tender with a crispy crust, and the caramelized onions, fig mustard and cashew cheese were the perfect flavor compliments (but it would have been equally good drenched in Frank’s Buffalo Hot Sauce).  The great thing about this recipe is that it’s totally customizable. Want to throw sauteed mushrooms into the mix? Go for it. Diced asparagus into the seitan? Hell yes. Here’s how to make it as seen above:

WHAT YOU’LL NEED (serves 2):

  • • 2 cups vital wheat gluten
  • • 2 Tbs nutritional yeast
  • • 1 Tbs mixed seasoning like Herbes de Provence (savory, thyme, basil, sage, etc)
  • • 1 Tbs Almond butter
  • • 1 Tbs Tahini (or Goddess Dressing)
  • • 1 cup water or veg broth
  • • 1 Tbs/cube bullion
  • • 3 tsp salt
  • • 1 tsp black pepper
  • • 1 large onion
  • • 3 cloves garlic
  • • 1 cup cornmeal
  • • 1/2 cup hemp seeds
  • • 1/2 cup prepared egg-replacer (I used Energie) or tapioca +water
  • • Oil for sauteing
  • • Fig Mustard as condiment
  • • Cashew Cream Cheese as condiment (I use Dr. Cow)

 

DIRECTIONS:

  1. 1. Chop the onion and garlic, and begin to saute over medium heat.
  2. 2.Meanwhile, in a mixing bowl combine the gluten, yeast, seasoning, almond butter, tahini, 2 tsp of the salt, pepper and water or broth.
  3. 3.Using a fork, press the almond butter, tahini and gluten in long stroking motions to create the best seitan texture. A ball of dough should form. If it is too wet, add more gluten. Form into a long, baguette shape.
  4. 4.In a pot, bring water with bullion to a boil and add the raw seitan. Let simmer for about 15 minutes, occasionally turning over for an even boil and to make sure no sticking to the pot is occurring.
  5. 5. Meanwhile, place the cornmeal, remaining salt and hemp seed in one shallow bowl, and the egg-replacer in another and set aside for later.
  6. 6. By now the ions and garlic should be caramelized and golden. Remove from heat.
  7. 7. Remove from boiling water, and when slightly cooled, cut into desired cutlets or filets.
  8. 8. Bring a large pan to medium-high heat with some oil for sauteing.
  9. 9. Dip the cutlets into the egg-replacer, then the cornmeal-hemp seed until full covered and proceed to saute each side until golden brown. Fit as many pieces as you can into the pan. Repeat until finished.
  10. 10. Serve hot, topped with onions and along with condiments.

 

Sold on Celery

by D. R. Hildebrand

Whenever I go food shopping I tend to pick up, ponder, and put back the same foods every time.  Most of these foods are in recipes I want to make, but are sold in quantities I will never finish—at least not before they go bad.  I get excited when I see them but then pause and picture myself weeks later combing through the refrigerator finding a pile of limp, rotten remains, and I pass.

Celery is my number one culprit.  I always intend to eat it but never actually buy it.  I don’t have a juicer, though if I did I’m still not sure I’d consume it fast enough, and even with peanut butter I’ve never liked eating it as a snack.  So I decided recently that I would tackle celery in spurts: whenever I would buy this vitamin K-rich veggie I would be prepared with a handful of dishes that included it, and I would make them in succession until every stalk was gone.

Here are a few easy recipes for anyone with a similar celery conundrum.  Modify them as needed and enjoy.  And please feel free to share your own.

Read more…

Fall Cleaning

• I just completed a 3-day Blueprint cleanse – the “Excavation”, as they refer to it on their site. It was shockingly easy… dare I say delicious, and I even went to my Crossfit class and still performed well while cleansing. Gilt City is offering a discount today on the cleanse at 16% – 20% off retail. It was easy because everything is numbered, delivered and considered for you – all you have to do is keep it cold and drink it. Even the busiest of us can handle that, right? Gilt Cit is by invite only, so click here for you invite.
BluePrintCleanse: NYC

 

Brooklyn Grooming offers some fantastic men’s products. From the hair pomade, mustache wax and facial serum, to the tattoo balm, beard oil and shaving oil – this NYC-based operation has us vegan dudes figured out (not everything is vegan, make sure to click on “vegan products”).
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• Let Jack Black take care of those hard-working  hands when they get rough, cracked and cut - their range of vegan products include Industrial Strength Hand Healer and Mr. Fix It Antimicrobial Wound Rescue Silver Gel.
http://www.getjackblack.com/Images/Products350/4019_MrFixIt_b_hrweb.jpgIndustrial Strength Hand Healer with Vitamins A & E 4002O

• Bulldog has a strong stance on animal testing and using vegan ingredients. All of their products, including their excellent Facial Wash and Facial Scrub are made with ingredients like dead-skin-cell deep-sixing coconut shell powder, skin-tenderizing shea butter and invigorating green tea extract.
Original Face WashOriginal Face Scrub