The Noir 29, Liam Hemsworth, GQ’s Burger & The Best Briefcase

I love black tea, and it’s no surprise that The Noir 29 from our favorite olifactory sorcerers at Le Labo might give Santal 33 a run for it’s money. Read this description like a love letter: The scent combines depth and freshness, softness and strength through permanent oscillation between the light of bergamot, fig and bay leaves and the depth of cedar wood, vetiver and musk. A special extraction of black tea leaves wraps up the composition by bringing to the formula a dry, leafy, hay, tobacco feeling… 


Hunger Games star Liam Hemsworth has publicly announced he’s gone vegan – for the animals. Welcome to team V, Liam. Check out his interview in Men’s Fittness where he says, “There are no negatives to eating like this. I feel nothing but positive, mentally and physically. I love it. I feel like it also has a kind of a domino effect on the rest of my life.”

NG_strength_TSpeaking of being a vegan dude, The Discerning Brute’s resident dietician Matt Ruscigno MPH RD, recently did a cool, easy-to-understand nutrition guide for men, and you need to read it.
Here’s an excerpt: When it comes to dudes and plant-based diets, there’s a lot ofmisinformation and disinformation circulating that purposefully preys on common insecurities like virility, strength and general manliness. The mainstream media sure loves a story about soy leading to emasculating effects like low sperm count and men growing boobs. But we also know that there are tons of top strength and endurance athletes who are vegan, as well as average guys who eat plant-based and just lead normal lives.

Brave GentleMan’s new Faunus Soft Briefcase is straight-up gorgeous. Made in New York City’s historic Garment District using tough-as-nails, supple, hi-tech Italian future-leather, this is  t h e  bag for the professional. It strikes a nice balance between being big enough for your laptop and paperwork, but small enough to remain sleek and effortless.

FaunusSoftBrfcse Magazine recently did something very un-GQ like. They named the Burger of the Year a vegan burger. Yup. NYC’s Superiority Burger, a vegetarian burger joint (I guess they’re not totally vegan yet because they haven’t had Miyoko’s Creamery‘s Rustic Alpine or Cheeze Hound‘s Mutzerella) took the prize… and I honestly can’t imagine any GQ readers’ heads exploding anymore, because I think the time has come where regular people love food identified as “vegan”, and the recent innovations and advancements in vegan cooking techniques are simply irresistible. Try not to get a superiority complex about it.


Vegan Fashion Panel: LOS ANGELES

Vegan Fashion panel flier

West-coasters! Los Angolans! I’ll be in your city along with the brilliant minds behind VAUTE, Nicora Johns, Mink Shoes and Eco Divas.  Come smize at us from the audience and ask pressing questions like “is fashion something serious” and “are scientists really growing fur in the laboratory“? Brought to you by PETA.

When: Monday August 24th
Doors: 6:15, program: 6:40-7:30
Where: Pyo Gallery, 1100 S Hope St. #105, LA, CA 90015
Host: PETA

Then on Friday August 28th, Brave GentleMan will be popping up at MooShoes LA to give you first-dibs on our incredible Fall 2015 collection of future-wool (recycled cotton/recycled poly) suiting, ready-to-wear, outerwear, and accessories! We’ll have limited numbers and will probably sell-out, so if you know you want something, make sure to be there! RSVP here.



NAK & Game Changers

Philip boot

Francis oxford Julian boot

A new vegan shoe company, NAK, takes classic men’s shoes and adds a flash of teal. NAK is made in Italy under fair labor conditions and features some fantastic vegan materials.

Screen Shot 2015-08-12 at 5.30.39 PM
In 2016, The Game Changers documentary will aim to do exactly what the title says. As the website says:

From a warehouse gym in Berlin and the UFC Octagon in Las Vegas, to an Olympic podium in Russia and the bushlands of Zimbabwe, The Game Changers will introduce the world to elite athletes, special ops soldiers, visionary scientists, cultural icons, and every day heroes—each on a mission to create a seismic shift in the way men eat and live.

Outerknown Evolution Menswear


Outerknown has released a new range of outerwear and board shorts made from recycled nylon sourced from reclaimed fishing nets. According to the UN FAO there are over 640,000 tons of abandoned fishing nets clogging up the oceans. Designer Kelly Slater says:

“By collecting the fishing nets that are regenerated into ECONYL® products, we lessen our environmental impact while also cleaning up the oceans that we love so much – and that unique commitment to sustainability is central to who we are as a company”


Ultramarathoner Scott Jurek Sets New Record

Screen Shot 2015-07-14 at 8.14.38 PM
photo: Scott Jurek Instagram

Scott Jurek, one of the best endurance athletes in the world, has set yet another record by averaging about 50 miles per day while journeying from Atlanta to Maine on the famed 2,189-mile Appalachian Trail. He did it in 46 days, eight hours and seven minutes, beating the existing record by over three hours. Jurek, like many top athletes, is a vegan.  An article from The Denver Post reads:

Jurek is one of the most famous and accomplished ultramarathoners in history and has hinted that this feat might be his last before retirement. He has won some of the sport’s most revered races, including the Western States 100 in California seven consecutive times from 1999 to 2005 and the 2007 Hardrock 100, which starts and ends in Silverton and winds through the San Juan Mountains through Lake City, Ouray and Telluride. At that race, he bested the course record at the time by more than half an hour while running with a sprained ankle.

11372304_1445526549083281_1444931573_n 11372223_1439157623060212_588976268_n

Check out the video documenting the completion of this historic race: