Hoodlamb Parka


Hoodlamb presents the most innovative parka to date. Featuring a newly developed hemp/organic cotton outer shell, incredibly warm Rinnova insulation made from post-waste fibers and a luxurious faux-fur trim made from hemp, acrylic and recycled PET.




British model and fitness entrepreneur Roger Frampton has just celebrated ten years at Milan Fashion Week. He’s appeared on top runways and in international fashion and editorial campaigns for years. His newly-launched and highly sought-after training method inspired by Olympic gymnastics, utilizes the body’s own weight and is surprisingly accessible. From growing up on a small farm, ushering animals to the slaughter to becoming someone who advocates for animals and is at the forefront of fashion, health and fitness, Frampton is in an especially influential position to create desire around a more evolved definition of masculinity. Roger and I had a conversation where he shared some insights, highlights and ideas:

Joshua Katcher: What led you to modeling and what are some of the most widely-seen campaigns for which you’ve modeled?
Roger Frampon: I was first spotted working at my brothers bar in London. The campaigns which I am most known for are; Ralph Lauren, Aquascutum, Thomas Pink, Jean Paul Gaultier & Topman.

JK: What few things do you always have with you when you travel?
RF: Passport, sunnies, laptop.

JK: You’re also a fitness expert. Tell us about your business and your approach.
RF: I am indeed. The Frampton Method is a practise on working with your own body, nothing else is needed. It’s unique to you and you only. I will be revealing lots this year on my YouTube channel. People will need to follow any one of my social channels to be in the know. [see below for links]


JK: What is it like to be vegan in an industry notorious for fur, leather, and wool?
RF: Well I live in a ‘world’ notorious for fur, leather, and wool so do not blame the industry, sadly a case of supply and demand. The only plausible reason I had for consuming animals was taste. Taste is habit. Habits are in the mind. I am not my mind. Tick!

JK: What is your relationship with animals like?
Growing up on a farm I was surrounded by animals for most of my younger life, they were our friends but I still loved to help out driving them to the slaughter house whilst enjoying a bacon sandwich after. Looking back it’s quite remarkable what you can teach a young brain on the rights and wrongs of life. My relationship with animals is now a very different one having made an adult moral decision that they are not here for me to eat.

JK: Is the era of spokesmodels and supermodels over? What power do models still have to influence fashion?
RF: With social media, definitely not. Models are more accessible than ever. The power of the smize!


JK: What’s your best advice for someone who wants to get in shape?
RF: To remember it was not your bodies fault that you are currently out of shape. It is your fault. Your social choices, your greed, your lack of education and understanding. Take responsibility. Forgive yourself, move forth and make some lifestyle changes.

JK: What are you favorite cruelty-free grooming and fashion products?
RF: Favourites are… Bulldog and Dr. Bronners Soaps. I would like to know more fashion brands!


JK: What’s your most vivid childhood memory?
RF: Walking the mile long walk home from school with my sister with the smells and sounds of the country.

JK: What’s on your playlist, reading list and bucket-list?
RF: Afraid of this generation – Dagavaq, The War of Art, The moon.

Follow Roger:



Superbowl Sunday with David Carter

David Carter, the 300 pound NFL defensive lineman, shares his favorite Superbowl recipes on V-lish.com. I’m craving those buffalo cauliflower wings!


Lil’ Discerning Brutes: A New/Old Era of Fathering

By Sid Garza-Hillman

I am a father of three young children, and it occurs to me that while the particulars of fatherhood have changed over time—today’s much increased and often equal involvement of fathers in the everyday lives of our children and households (carpool, homework, cooking, cleaning, laundry etc.)—one aspect of fathering remains the same: full participation in teaching our children about right and wrong.

The inspiration for this post came from my 10-year-old daughter who was recently upset about a strongly held family ethic that is literally not shared by any other family in her school, or in our entire town for that matter. Her dismay stemmed from the fact that she found herself having to behave, if only in this one regard, differently from virtually every other child at her school. She made no bones about asking me point blank if she could compromise on that ethic in order to ‘fit in’ with her friends. And here was the rub: allow my child to act in conflict with the very values and morals that I, along with my wife, want to instill in her, OR, essentially ‘force’ her to do what we believe is the right thing even if it means having to be the ‘different’ kid at school.

You might be thinking the answer is simple: require her to do the right thing, the lesson being that doing the right thing is more important than fitting in. The answer for me wasn’t that simple. I wanted HER to make the decision on her own. To weigh the options for herself. I wanted her to understand that there would be ramifications and consequences for her actions that would come from her—not from me, but from her. I was clear with myself on what I definitely did not want—for her to resent me for forcing her to do the right thing, thereby making the act a “I’m only doing this because my dad’s making me” decision rather than a personal value-based choice.

For me, instilling a sense of right and wrong is the exact opposite of programming some robotic child who will just do what I say. It is about clearly communicating the reasons we, as a family, act the way we do (in this particular case it was explaining that our decision to have our family be 100% plant-based was for reasons of compassion, care for the planet and care for ourselves, but could easily have been a discussion about stealing, lying, cheating or any other ethical choice), and allowing her the freedom to then act based on that information. I felt confident she was at an age where she could handle the weight of this choice, and it turned out that I was right, at least this time.

In the end, discussing the issue as we did apparently took the pressure off her. She stayed true to what she believes is right, and the issue has not come up again. So while day-to-day parenting may continue to change over time, hopefully it will always be the case that a parent’s main responsibility is to raise the next generation of discerning brutes.

PS After a quick Google search, turns out ‘Lil’ Discerning Brute’ was the least popular child’s toy of 2011.

Valentine’s Dude


Whether you’re getting a gift for your lover, your friend or you’re spoiling yourself – I selected these diligently designed Valentine’s Day gifts that will have you swooning in no time.


Gift Pack of Organic Fudge Squares - vegan & gluten-freeCLASSIC COLLECTION