The results are in! This year, the chic and controversial Joshua Katcher and Chloe Jo Berman who spent the year redefining cool and calling on everything from organic cotton to haute vegan shoes – while calling out greenwashers and animal abusers, were named “VegNews 2008 Ethical Style Icons“. Chloe and Joshua have their fingers on the pulse of the emerging takeover of everything green, eco, and completely fabulous. Their manifesto? The new cool is being ethically gorgeous, conscientiously hedonistic, and unapologetically fierce in your passion for mother nature and animals.
Joshua & Chloe featured in Veg News, November 2008
Chloe Jo’s ‘Girlie Girl Army – our Glamazon Guide to Living‘, is a weekly newsletter with 20,000 uber devoted subscribers chock-full of tips on everything from eco fashion, to healthy, earth-lite recipes that rock 
your kitchen – not your wallet, to the best spots to get Organic and chic clothes on the cheap. She’s also Star of the upcoming TV show “Hot Green Girl.” Â Beyond being a writer, green expert, animal rescue gal, radio host, model, online personality, yenta, and ethical fashion expert; she has a built-in audience of readers and fans from years of being a NYC local celebrity; from named NYC’s hottest party promoter in her early twenties to being named one of 2008 hottest Jews in the world! What she knows about; pop culture, eco living, cupcake baking, fund-raising, scouring vintage stores, crafting, animal care, and greening just about everything. You are as likely to see her front row at a fashion show air kissing her fabulous friends, as you leading a demonstration for a cause she’s passionate about.
Joshua Katcher, whose internet mag ‘The Discerning Brute – fashion food & etiquette for the ethically handsome man‘ after only a year is snowballing across the web, most recently graced the pages twice as the centerfold of Time Out New York’s Horny Issue, and was featured in Veg News magazines‘ “What’s In Your Fridge?” From publicist to activist, his mouthwatering earth-lite recipes have entered many a star-studded mouth, and his trend-setting fashion and lifestyle advice geared toward men is breaking down the walls of a largely female-oriented movement. If he’s not busy veganizing his bubbie’s rugelach recipe, being gossiped about on New York Magazine’s Grub Street or voted on as “stripster dude you’d most like to hit it with” on Gawker, he’s probably at the farmers market scoping the best organic ingredients, helping Olsen Haus to design a line of men’s vegan classic boots & shoes, interviewing the fashion industry’s eco visionaries, attending a black-tie benefit gala, or hanging out with some rescued farm animals in upstate New York.
