The Discerning Brute

Fall’s Positive

• I like this organic cotton crewneck sweater from EDUN. $258
EDUN is a contemporary lifestyle brand founded by Bono and Ali Hewson with the mission to encourage trade in Africa and build awareness of what is possible there.

• Portland General Store’s grooming products are worth more than a few bucks. From rhassoul mud cleansing balls and whiskey and tobacco aftershave to smelling salts and plant-based fragrances – their vegan range is suitable for any rugged gent. *Not all their products are vegan, please read the labels. All listed below are vegan:

• We’re not kids anymore. The truth behind forcing animals to perform in the circus is as sickening as it is silly. We know that an elephant is a huge, intelligent, emotional animal whose needs and desires far exceed what an abusive and confining life behind bars and balancing on balls can provide. Our pal Gary Smith takes a stab at the most horrible show on earth, Ringling Bros in his new article. Check it out why circus’ using animals are indefensible.

• Black & Noir’s offers this 100% organic cotton twill jacket in gray, made in Canada. $412

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joshuakatcher, August 18th 2010 | Tags: ali hewson, black & noir, Bono, circus, edun, elephant, portland general store, ringling bros, vegan grooming
Posted in activism, animal rights, cruelty-free, green, grooming, organic, philosophy, social responsibility, sustainable, vegan, vegetarian

EDUN: Grow to Sew

EDUN, started in 2005 by Ali Hewson and Bono, has relaunched their website, and along with it, a crucial new initiative: Grow to Sew. One hundred percent of proceeds from the Grow to Sew series will go to the Conservation Cotton Initiative (CCI) in Uganda, an organic farming program created by EDUN and the Wildlife Conservation Society that aims to build sustainable, organic farming communities and offer farmers a fair trade market for their cotton. This comes at the first signs of peace after decades of civil war, strife, and unrest in this once-fertile, cotton growing region of Uganda called Gulu.

As part of the Pre Fall Collection created in honor of the 2010 World Cup in South Africa, EDUN introduces a Special Edition Grow to Sew African produced tee shirt series, which features organic cotton, and bold black and white graphics inspired by the vibrancy of the continent. Included in this series is a “South Africa 2010” soccer ball graphic tee that features the shape of the African continent at the center of the ball.

In addition to this initiative, EDUN’s mens’ A/W 2010 collection is looking tremendous with subtle grays, slate blues, tans, and olive. All fair trade, mostly organic cotton. I love everything EDUN stands for, but I do wish they’d ditch that one leather jacket they offer, being that livestock is the worst ecological offender out there ( and it’s just mean) – and there are so many amazing, sustainable alternatives.