Dutiful Denim

G-Star Raw, organic cotton jacket

G-Star Raw continues to be a leader both in design, and in advocacy. They use sustainable fabrics like organic cotton and they are also at the forefront where socially responsible production methods and labor are concerned. Check out G-Star’s End Poverty 2015 Campaign in affiliation with the UN’s Millennium Goals. Here’s how you can get involved.

End poverty by 2015. This is the historic promise 189 world leaders made at the United Nations Millennium Summit in 2000 when they signed onto the Millennium Declaration and agreed to meet the “Millennium Development Goals (MDGs). The MDGs are an eight-point road map with measurable targets and clear deadlines for improving the lives of the world’s poorest people. World leaders have agreed to achieve the MDGs by 2015.

We are looking forward to G-Star’s new collection for AW2010 and hope to report to you from the NYC Runway show next week!

G-Star Raw, organic cotton "alcatraz loose" denim

G-Star Raw, organic cotton "alcatraz loose tapered" denim

Another leader in the denim world is the European line, Kuyichi. Kuichi continues to use hemp, organic cotton, linen, lenpur, spare fabric, tencel, cotton in conversion, recycled poly, recycled cotton, bamboo, natural dyes, and recycled wool. Unfortunately, they do produce some leather, and we have reached out to them to see if they’d be willing to drop it.

Kuyichi, Hemp Shirt and Hemp Denim

Kuyichi, Spare Fabric shirt

Kuyichi, recycled poly jacket, organic cotton denim

Kyuichi, Organic Denim

Filthy Coal, and G Star's Fauxs

The “Clean” Coal myth is explored in this hilarious ad by the Coen brothers for This Is Reality.  Can the dirtiest source of energy really be the solution? We didn’t think so either.

Denim “fur” and “leather” hits the G Star Runway. “Just when you thought you’d seen every incarnation of denim there is, G Star brings you “fur” and “leather” made out of denim.” Read the full article HERE.

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