DB Named 'Ethical Style Icon', 2008!

The results are in! This year, the chic and controversial Joshua Katcher and Chloe Jo Berman who spent the year redefining cool and calling on everything from organic cotton to haute vegan shoes – while calling out greenwashers and animal abusers, were named “VegNews 2008 Ethical Style Icons“. Chloe and Joshua have their fingers on the pulse of the emerging takeover of everything green, eco, and completely fabulous. Their manifesto? The new cool is being ethically gorgeous, conscientiously hedonistic, and unapologetically fierce in your passion for mother nature and animals.

Joshua & Chloe featured in Veg News, November 2008

Joshua & Chloe featured in Veg News, November 2008

Chloe Jo’s ‘Girlie Girl Army – our Glamazon Guide to Living‘, is a weekly newsletter with 20,000 uber devoted subscribers chock-full of tips on everything from eco fashion, to healthy, earth-lite recipes that rock gg125x125.jpgyour kitchen – not your wallet, to the best spots to get Organic and chic clothes on the cheap. She’s also Star of the upcoming TV show “Hot Green Girl.”  Beyond being a writer, green expert, animal rescue gal, radio host, model, online personality, yenta, and ethical fashion expert; she has a built-in audience of readers and fans from years of being a NYC local celebrity; from named NYC’s hottest party promoter in her early twenties to being named one of 2008 hottest Jews in the world! What she knows about; pop culture, eco living, cupcake baking, fund-raising, scouring vintage stores, crafting, animal care, and greening just about everything. You are as likely to see her front row at a fashion show air kissing her fabulous friends, as you leading a demonstration for a cause she’s passionate about.

Joshua Katcher, whose internet mag ‘The Discerning Brute – fashion food & etiquette for the ethically handsome man‘ after only a year is snowballing across the web, most recently graced the pages twice as the centerfold of Time Out New York’s Horny Issue, and was featured in Veg News magazines‘ “What’s In Your Fridge?” From publicist to activist, his mouthwatering earth-lite recipes have entered many a star-studded mouth, and his trend-setting fashion and lifestyle advice geared toward men is breaking down the walls of a largely female-oriented movement. If he’s not busy veganizing his bubbie’s rugelach recipe, being gossiped about on New York Magazine’s Grub Street or voted on as “stripster dude you’d most like to hit it with” on Gawker, he’s probably at the farmers market scoping the best organic ingredients, helping Olsen Haus to design a line of men’s vegan classic boots & shoes, interviewing the fashion industry’s eco visionaries, attending a black-tie benefit gala, or hanging out with some rescued farm animals in upstate New York.


Chocolate & Cinnamon Vegan Rugelach

Jews are effing great. For example, I was making this rugelach to impress my parents (because while I was visiting in West Palm my mom made her famous rugelach recipe and I asked her to make it vegan for me and she didn’t! Oy! So I got all huffy and figured I’d make it on my own and impress them with it when they came to visit, which I did) and it worked! My mom even said it was better than her rugelach. Jewsus Christmas, thanks mom! My dad ate about 17 of them in one sitting, which is always a good sign from a non-vegan.

Anyjew, here’s the recipe:

Chocolate, & Cinnamon Vegan Rugelach
by Joshua Katcher, The Discerning Brute and his Mom Cindy.

inspired by mom, veganized by me!

inspired by mom, veganized by me!

What you’ll need (makes about 30-40 pastries):

• 2 cups organic unbleached all-purpose flour
• 1 cup organic whole wheat pastry flour
• 1/4 cup coconut oil
• 2 cups organic cane sugar
• 1/4 cup prepared egg-replacer
• 4 tbsp vegan shortening, DO NOT MELT
• 6 tbsp tofu-cream cheese
• 1 package of active dry yeast dissolved in 1/4 cup warm soy creamer
• 1/4 cup cinnamon
• 1/2 cup chopped organic walnuts
• 1/2 cup chopped organic pistachios
• 1 bag of vegan chocolate chips
• 4 tbsp earth balance vegan spread
• 1 tbsp vanilla
• pinch of salt

Directions:

  1. 1. Dissolve the envelope of dry active yeast in 1/4 cup of warmed soy creamer (vanilla or plain) and let it sit until it becomes frothy at top.
  2. 2. Meanwhile, using a mixer or a fork, cream together the coconut oil, 1 cup of the sugar, the egg-replacer mixture, chilled shortening, 4 tbsp of the tofu cream cheese, salt and the vanilla.
  3. 3. Add the frothy yeast & creamer and combine.
  4. 4. Slowly begin to add the combined flours (whole wheat and all purpose) until the dough balls up in the mixer, or it has the texture of tough play-dough against the fork (should be about 2 cups). Set the remaining flour aside for dusting.
  5. 5. once your dough is in a ball, cover with a damp cloth and set in a warm place to rise for 40 minutes, then move into the fridge to cool for at least 2-3 hours or overnight.
  6. 6. Once the dough has risen and then cooled, separate it into 4 equal parts.
  7. 7. On a generously flour, sugar, and cinnamon-dusted surface ( I used wax paper sheets on my dining table) roll out 1 of the 4 dough parts into a circle the size of a small pizza. It should be about 1/4 inch thick.
  8. 8. Over medium heat, in a small saucepan, melt the Earth Balance, then add 1 cup of sugar and 4 tbsp of cinnamon and 2 tbsp of tofu cream cheese. Stir until smooth
  9. 9. Evenly spread 1/4 of this cinnamon mixture onto the rolled-out dough.
  10. 10. Sprinkle 1/4 of the pistachio & chopped walnuts, and a handful of vegan dark chocolate chips, and lightly press into the dough.
  11. 11. Cut pizza-style into 16 equal pieces with a butcher knife.
  12. 12. Roll into small crescent-roll shapes.
  13. 13. Place on a greased baking sheet, and bake at 350 for about 15 – 20 minutes, or until golden. Sprinkle some of the chopped nuts and extra cinnamon & sugar in top if desired.
  14. 14. Repeat steps 7, & 9-13 with the remaining 3 parts of dough.

DB’s Etiquette Recommendation: Autumn is the perfect season for baking. The weather is getting chilly, and people want to indulge in richer foods. I’m totally old school, and I like to make pastries as gifts for people. It’s a time-tested, fail-safe thing to do! And if you’re good at it, it’s a smart way to show off!