The Discerning Brute

EDUN, started in 2005 by Ali Hewson and Bono, has relaunched their website, and along with it, a crucial new initiative: Grow to Sew. One hundred percent of proceeds from the Grow to Sew series will go to the Conservation Cotton Initiative (CCI) in Uganda, an organic farming program created by EDUN and the Wildlife Conservation Society that aims to build sustainable, organic farming communities and offer farmers a fair trade market for their cotton. This comes at the first signs of peace after decades of civil war, strife, and unrest in this once-fertile, cotton growing region of Uganda called Gulu.

As part of the Pre Fall Collection created in honor of the 2010 World Cup in South Africa, EDUN introduces a Special Edition Grow to Sew African produced tee shirt series, which features organic cotton, and bold black and white graphics inspired by the vibrancy of the continent. Included in this series is a “South Africa 2010” soccer ball graphic tee that features the shape of the African continent at the center of the ball.

In addition to this initiative, EDUN’s mens’ A/W 2010 collection is looking tremendous with subtle grays, slate blues, tans, and olive. All fair trade, mostly organic cotton. I love everything EDUN stands for, but I do wish they’d ditch that one leather jacket they offer, being that livestock is the worst ecological offender out there ( and it’s just mean) – and there are so many amazing, sustainable  alternatives.