The Discerning Brute: fashion, food & etiquette for the ethically handsome man

M:Zero Pop-Up in Brooklyn

Alter will be hosting a pop-up shop for M:Zero, the macho incarnation of Melisa Plastic Dreams featuring shoes made of 100% recyclable plastic by Grendene, a socially and environmentally responsible company in Brazil. There will be a launch party on March 24th from 6 – 9 pm with the bubbly. But if you’re in town sooner, the product will land on the 17th:

Beginning March 17, ALTER will showcase the M:ZERO collection at the latest location in Brooklyn. “M:ZERO is a innovative brand in design, materials, technology, and details while staying true to classic style. ALTER has curated a collection of brands that lends itself perfectly to the M:ZERO customer” says Melissa USA CEO Michele Levy.

Alter’s newest store, hosting the event is located at:

ALTER Graham Ave (Co-Ed)

407 Graham Ave

(btwn Jackson and Withers)

Brooklyn, NY 11211

Tel 718.609.0203

No Comments

joshuakatcher, March 14th 2011 | Tags: m:zero, vegan shoes
Posted in vegan

M:Zero, Shoe Hero & Walk

• When I originally blogged about M:Zero’s debut at the Kaight Pop-Up Shop for Melissa Plastic Dreams, I was stoked about the recycled, injection-molded and recyclable shoes. Now that I see them in all these rad colors and textures, I am a happy, vegan, fashionisto. The brown flocked kicks need to be on my feet – and for only about $70 US, they’re affordable to boot!

• Now that you have some new shoes to show off - sign up for Farm Sanctuary’s 2010 Walk for Farm Animals! The celebrity trainer, host of Biggest Loser and vegan discerning brute himself Bob Harper is the official spokesman for the walk this year. *Check back soon for my video interview with Bob that I did for Farm Sanctuary!

1 Comment

joshuakatcher, September 18th 2010 | Tags: Bob Harper, farm sanctuary, m zero, m:zero, melisa plastic dreams, mens shoes, vegan shoes, walk for farm animals
Posted in accessories, recycled, upcycled, vegan, vegetarian

M:ZERO at Alter

They’re in! Remember when I reported on the M:ZERO back in March? They were just samples then, but now they are a reality. Melissa, the sustainable, zero-waste, fair-trade, recycled plastic shoe company known for their cutting edge design and collaborations with fashion superstars like Vivienne Westwood, Jean Paul Gaultier, and others’ mens’ range, M:ZERO, is available at Alter. Lightweight and comfortable, these sustainably leather-free brogues have a sleek silhouette and some clever detailing on the toe. $130

No Comments

joshuakatcher, July 7th 2010 | Tags: Jean Paul Gaultier, m:zero, melissa plastic dreams, men, Vivienne Westwood
Posted in accessories, Shoes, vegan, vegetarian

CLASS ACT PLASTIC: Melissa Plastic Dreams for MEN!

You heard it here first! I got my eyes and hands onto a handful of samples from the forthcoming men’s collection, M:ZERO, from Melissa Plastic Dreams: the sustainable, zero-waste, fair-trade, recycled plastic shoe company known for their cutting edge design and collaborations with fashion superstars like Vivienne Westwood, Jean Paul Gaultier, and others.

Kaight Shop in New York City’s Lower East Side held a launch party for the pop-up installation of Melissa’s “Shop Within a Shop” inside of Kaight. They were so cool, I couldn’t help but jam my giant, size 11.5 foot into one of the samples that were all size 8, just for the sake of a photo. Considering that these are touted as some of the most comfortable shoes out there, it really wasn’t that bad at 3.5 sizes too small. One that fits must feel like walking on pillows.

The new men’s collection features an oxford, a loafer, and a driving shoe. By far, my preference is the oxford, especially the gray, fuzzy one and the white matte one. Look out for these fantastic plastics arriving for retail Autumn/Winter 2010!