CLASS ACT PLASTIC: Melissa Plastic Dreams for MEN!

You heard it here first! I got my eyes and hands onto a handful of samples from the forthcoming men’s collection, M:ZERO, from Melissa Plastic Dreams: the sustainable, zero-waste, fair-trade, recycled plastic shoe company known for their cutting edge design and collaborations with fashion superstars like Vivienne Westwood, Jean Paul Gaultier, and others.

Kaight Shop in New York City’s Lower East Side held a launch party for the pop-up installation of Melissa’s “Shop Within a Shop” inside of Kaight. They were so cool, I couldn’t help but jam my giant, size 11.5 foot into one of the samples that were all size 8,  just for the sake of a photo. Considering that these are touted as some of the most comfortable shoes out there, it really wasn’t that bad at 3.5 sizes too small. One that fits must feel like walking on pillows.

The new men’s collection features an oxford, a loafer, and a driving shoe. By far, my preference is the oxford, especially the gray, fuzzy one and the white matte one. Look out for these fantastic plastics arriving for retail Autumn/Winter 2010!

The Normal Guy, Bamboo Sportcoat & Recycled Socks

Fall, Sr. Year, 1989

Terrence in 1989 at 225lbs

I’ve been following and documenting a pretty surprising story that is unfolding as we speak.

Terrence, a real man’s man who was a high-school football star, scoffed at vegans, worshiped Filet Mignon and scotch, and threw caution to the wind concerning his love of pleasure through food and drink, switched to a 100% vegan diet on November 1st on a quest to reclaim his health and return to his high-school-hay-day weight of 225lbs. I travel with him to Dr. Joel Fuhrman’s office once a month and document him as he has his vitals and blood work analyzed. From Terrence’s blog:

The Former Anti-Vegan

November 1st, at 302 lbs

“On November 1, 2009 I started this 6 month vegan quest because I had no choice. Moderation was a failure, actually, moderation to me was an anathema. If I was going to lower my cholesterol which was at levels that made the Devil salivate, and if was going to reach back to a time when I was my healthiest, a time when the Berlin Wall still divided East and West, I was going to have to push all my chips to the center of the table and go all in. Not moderation, not portion control, not more exercise – I was going 100% vegan, work-out every other day, and belly up to my favorite taverns and order a seltzer water.”

Did I get used to it? Of course. But the real change is that I actually ENJOY it!

From unexpected vegan gourmet meals at the legendary (and not for being vegan-friendly ) “21 Club” to his social struggles with the stigma, to the triumphs of losing weight and cholesterol, to cooking for skeptics and sharing the grill while tailgating, and with the help and guidance of Heather Mills and her product line VBites, Terrence’s is a compelling tale thus far of a normal guy who went vegan – and is still a normal guy. And it’s only halfway over.


My 6′4″ frame carried around 302 lbs on November 1st. Today, I am 265 lbs. Exactly half way there both in time and weight loss. My cholesterol dropped 100 points down into a safe and healthy range. All this without medication. I take Vitamin D and a multi-vitamin every day. That’s it.

You can follow his inspiring story, too, at http://myveganquest.blogspot.com/

It’s more than my rent, but check this Armani Collezioni Pickstitched Two Button Sportcoat in Bamboo Rayon. $855 at Nordstrom.com

Armani Collezioni Pickstitched Two Button Sportcoat

Now, these are affordable. Nordstrom’s 1901 Recycled Cotton Blend Crew Socks. $7.50 at Nordstrom.com in argyle and stripes

1901 Recycled Cotton Blend Crew Socks1901 Recycled Cotton Blend Crew Socks

1901 Recycled Cotton Blend Crew Socks 1901 Recycled Cotton Blend Crew Socks

Nau There's Recycled Jackets

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Nau offers up recycled weather-protection in some great cuts. Created from post-consumer and post-industrial polyester waste, these jackets employ cradle-to-cradle ECOCIRCLE® technology, so that at the end of a long life it can be sent back to Nau and recycled once again into polyester fibers for reuse. Unfortunately, some Nau products contain cruel and exploitative down and merino wool, so stick to these cruelty-free choices:

Sonic Neckties, Land O' Aches, The Conscious Cook & Green Porn

http://www.harpercollins.com/harperimages/isbn/large/8/9780061874338.jpg Tal Ronnen, the notorious chef that got Oprah to go vegan, shares his enticing, unexpected vegan dishes with everyone who relishes eating beautiful, flavorful, and filling food. In the Conscious CookEvery recipe delivers on his promise to omnivores and foodies: “You won’t miss the meat.”

[youtube=http://www.youtube.com/watch?v=f9A3ahO_t_8]

It’s so cool that the Girlie Girl Army crew pointed out these Limited Edition “Sonic Neckties” made from recycled audio cassette tape! Get them in skinny or wide at Supermarket for 90$recycled cassette tape thin necktie from improbable projects

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• Where simple goodness begins? The picturesque, historically inaccurate and greenwashed imagery on the cover of Land O’ Lakes products can not hide the cruelty under the wrapping. A new PETA undercover investigation inside a Land O’Lakes supplier facility in Pennsylvania has revealed routine neglect and cruelty to cows who are milked for the Fortune 250 company’s products.

[youtube=http://www.youtube.com/watch?v=rNikkqitEbU]

• The only porno I’d ever recommend to you guys is the amazingly clever Green Porno by Isabella Rosellini on the Sundance Channel. Hilarious, hot, and the best biology and ecology lesson you’ve ever had.
[youtube=http://www.youtube.com/watch?v=mkm3CCX1_xk&feature=channel]

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OCTOBER CONTEST: Win an Italian-made, organic shirt from Culturata!

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Seen on celebs like Matt Damon, George Clooney, and Michael Cera and gracing the cover of MR Magazine, Culturta has earned worldwide respect as an international brand that represents a higher standard of contemporary clothing. Culturata is changing the way people choose clothing by pioneering sartorial sustainability. This concept is based on the balance of old and new. By combining old world tailoring traditions and hand craftsmanship with new sustainable fabrics and practices Culturata elevates  our expectations .

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You can win an Organic Culturata Shirt in a few simple steps:

  1. Send an email to TheDiscerningbrute@gmail.com listing “The Top 3 Things You Can Do to Promote Organic Cotton“. The Subject line must read: OCTOBER CONTEST: CULTURATA (otherwise it may get trashed)
  2. The best and most creative submission wins!
  3. Deadline is October 31st.
  4. The winner will be announced November 1st.