G-Star Raw continues to be a leader both in design, and in advocacy. They use sustainable fabrics like organic cotton and they are also at the forefront where socially responsible production methods and labor are concerned. Check out G-Star's End Poverty 2015 Campaign in affiliation with the UN's Millennium Goals. Here's how you can get involved.
End poverty by 2015. This is the historic promise 189 world leaders made at the United Nations Millennium Summit in 2000 when they signed onto the Millennium Declaration and agreed to meet the "Millennium Development Goals (MDGs). The MDGs are an eight-point road map with measurable targets and clear deadlines for improving the lives of the world's poorest people. World leaders have agreed to achieve the MDGs by 2015.
We are looking forward to G-Star's new collection for AW2010 and hope to report to you from the NYC Runway show next week!
Another leader in the denim world is the European line, Kuyichi. Kuichi continues to use hemp, organic cotton, linen, lenpur, spare fabric, tencel, cotton in conversion, recycled poly, recycled cotton, bamboo, natural dyes, and recycled wool. Unfortunately, they do produce some leather, and we have reached out to them to see if they'd be willing to drop it.