H&M's Conscious Collection

It looks like H&M is releasing a bunch of organic cotton blends. This is good news, because a lot of people shop there, and not everyone can afford organics from independent and more expensive designers - and organic cotton is far superior to conventional cotton considering the colossal pesticide usage. Is H&M attempting to legitimately clean up its act after recent scandals including the trashing of clothes and the sweat-shop fires? Time will tell.