Am I dreaming, or is MTV actually broadcasting a pro-vegan campaign? The organization Compassion Over Killing's 2009 advertising campaign featuring two of their most powerful ads, "Exploring Your Food" and "A Side of Truth," hit the MTV airwaves on February 23. That was last night! Did anyone see them?
I can imagine these will cause quite a stir amongst teens, who tend to be idealistic and stubborn. I went veg in high school after coming across slaughterhouse footage in a documentary - but now it's being handed right to them. I'm just amazed that MTV is OK with this, considering their sponsors.
Watch the Ads here: