veganJoshua Katcher

New York Times Cover Gets Pumped With Vegan Bodybuilders

veganJoshua Katcher

photo:   Robert Rausch for The New York Times

Guys, we have arrived. And the pale, frail stereotype might finally be getting kicked-to-the-curb by some seriously strong warriors. The New York Times today gave Jimi Sitko and a slew of other "antibeef beefcakes"  like Robert Cheeke, Lisa Koehn, Giacomo Marchese, Dani Taylor, and Kenneth G. Williams a cover story. 

His apartment is filled with medals and trophies from bodybuilding competitions, snapshots of his tanned, rippled physique in full flex. His uniform is an assortment of sweat pants and hoodies, which he occasionally lifts when his abs look particularly fierce.

But most surprising is what is inside Sitko’s stomach: tofu, fresh greens and plant-based protein powder....

“I’m no longer an athlete", [Williams] said, "I’m a warrior now. There’s a big difference. The athletes are just out to get paid. Warriors stand for something.”

Read the full story here

NYT video: