Vivienne Westwood's SS15 show in Milan was all about being bold. Bold patterns and colors inspired by the pixelated graphics of 1970s arcade games - and a bold message: moral outrage at factory farming of animals. Partner Andreas Kronthaler says on their website, "Vivienne & I are both vegetarians but we are urging people who do eat meat to always find out where it is coming from and to avoid meat from animal factories."
And backstage in an interview with Dazed, he also stated "It's not just about pig farming but any animal farming. What's going on out there is a disgrace. I'm a vegetarian and I don't tell people not to eat meat but cutting down is not bad. One day a week makes a big difference, environmentally and even health-wise. The way we keep animals is awful," Andreas Kronthaler said backstage. "For me as an activist, this is what an activist should look like – someone who cares about what's going on out there."