I've gotta be honest, I love the name.
Perfect Day, like many other emerging cellular-agriculture companies, is making something that we're used to getting from animals, more efficiently, more responsibly and – without actually using animals. The name Perfect Day is a reference to a Lou Reed song that dairy cows were discovered to be soothed by. What's even more soothing to dairy cows? I'll take a guess and say it's not being forcibly impregnated and having your babies torn away repeatedly so humans can drink your milk instead. According to New Harvest, a leader in strategies to reinvent the way we make animal products:
"Their milk is crafted without the help of a single cow. It’s not only delicious, it’s more nutritious and sustainable than factory farmed milk. And it tastes just like the real thing. Plus, it’s the perfect base to craft other beloved dairy products, like cheese, yogurt, ice cream, and butter.
The milk is also far more sustainable and scalable than raising dairy cattle.
What do you think? Would you drink milk identical to cows milk if it didn't come from a cow?
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